DETAIL KOLEKSI

Attitude Towards Mobile Banking Memediasi Pengaruh Mobile Banking Servicescape Terhadap Customer Engagement


Oleh : Arlyna Zahra Mulyasari

Info Katalog

File Jurnal : 00000000000000004559.pdf

Nomor Panggil : 2019_TA_MJ_022151146

Penerbit : FEB - Usakti

Kota Terbit : Jakarta

Tahun Terbit : 2019

Pembimbing 1 : Sri Vandayuli Riorini

Subyek : Mobile banking servicescape;Company benefits - Customer engagement

Kata Kunci : mobile banking servicescape, attitude towards mobile banking.


File Repositori
No. Nama File Ukuran (KB) Status
1. 2019_TA_MJ_022151146_Halaman-Judul.pdf 4605.04
2. 2019_TA_MJ_022151146_Bab-1.pdf 674.01
3. 2019_TA_MJ_022151146_Bab-2.pdf 587.02
4. 2019_TA_MJ_022151146_Bab-3.pdf 1357.12
5. 2019_TA_MJ_022151146_Bab-4.pdf 1127.94
6. 2019_TA_MJ_022151146_Bab-5.pdf 586.73
7. 2019_TA_MJ_022151146_Daftar-Pustaka.pdf 558.06
8. 2019_TA_MJ_022151146_Lampiran.pdf 3030.38

P Penelitian ini bertujuan untuk menguji dan menganalisis pengaruh Mobile Banking Servicescape terhadap Customer Engagement melalui Attitude Towards Mobile Banking konsumen pengguna mobile banking. Sampel yang digunakan dalam penelitian ini berjumlah 300 responden dan dikumpulkan dengan metode purposive sampling. Pengujian dilakukan dengan metode Structural Equation Model (SEM). Hasil dari penelitian in adalah : (1) Mobile Banking Servicescape berpengaruh positif terhadap Attitude Towards Mobile Banking, (2) Attitude Towards Mobile Banking berpengaruh positif terhadap Customer Engagement, (3) ) Mobile Banking Servicescape berpengaruh positif terhadap Customer Engagement, dan (4) Mobile Banking Servicescape berpengaruh positif terhadap Customer Engagement melalui Attitude Towards Mobile Banking.

T The objective of this study is to examine an analyze the effect of . Mobile Banking Servicescape on Customer Engagement Through Attitude Towards Mobile Banking from customers of mobile banking. The samples being used in this study is 300 respondents. The data collection method being used by this study is purposive sampling. The testing is conducted by using Structural Equation Model (SEM) analysis method. The findings of this study are : (1) Mobile Banking Servicescape has a positive effect on Attitude Towards Mobile Banking, (2) Attitude Towards Mobile Banking has a positive effect on Customer Engagement, (3) ) Mobile Banking Servicescape has a positive effect on Customer Engagement, and (4) Mobile Banking Servicescape has a positive effect on Customer Engagement through Attitude Towards Mobile Banking.

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