DETAIL KOLEKSI

Konsekuensi Dari Customer Service, Shipping, Tracking, Dan Return


Oleh : Dzaki Putra Salsabil

Info Katalog

File Jurnal : 00000000000000016732.pdf

Nomor Panggil : 022151101

Penerbit : FEB - Usakti

Kota Terbit : Jakarta

Tahun Terbit : 2019

Pembimbing 1 : Fatik Rahayu

Subyek : Marketing management;Online business

Kata Kunci : customer service, shipping, tracking, return, customer satisfaction, future purchase intention


File Repositori
No. Nama File Ukuran (KB) Status
1. 2019_TA_MJ_022151101_Halaman-Judul.pdf 842.56
2. 2019_TA_MJ_022151101_Bab-1.pdf 618.54
3. 2019_TA_MJ_022151101_Bab-2.pdf 838.75
4. 2019_TA_MJ_022151101_Bab-3.pdf 1000.61
5. 2019_TA_MJ_022151101_Bab-4.pdf 849.56
6. 2019_TA_MJ_022151101_Bab-5.pdf 526.44
7. 2019_TA_MJ_022151101_Daftar-Pustaka.pdf 659.1
8. 2019_TA_MJ_022151101_Lampiran.pdf 1476.61

D Dalam penelitian ini bertujuan untuk mengetahui Konsekuensi dari Customer Service, Shipping, Tracking, dan Return. Data yang digunakan dalam penelitian ini adalah data primer. Data dikumpulkan langsung melalui penyebaran kuisione rkepada 250 responden. Teknik pengambilan sampel dalam penelitian ini adalah dengan menggunakan purposive sampling. Uji instrument data menggunakan validitas dan reliabilitas. Uji hipotesa menggunakan Structure Equation Model(SEM). Hasil pengujian hipotesa menunjukan bahwa, 1) terdapat pengaruh positif Customer Service terhadap Customer Satisfaction. 2) terdapat pengaruh positif Shipping terhadap Customer Satisfaction. 3) terdapat pengaruh positif Tracking terhadap Customer Satisfaction. 4) terdapat pengaruh positif Return terhadap Customer Satisfaction. 5) terdapat pengaruh positif Customer Satisfaction terhadap Future Purchase Intention.

T The purpose of this research is to the consequence from Customer Service, Shipping, Tracking, and Return. Data used in this study is primary data. Transmit thedata obtained by questionnaires to 250 respondents. Sampel collection techniques using purposive sampling technique. Validity and reliability are used instrument rest test. And Structure Equation Model (SEM) is used for hypothesis test. The resultshow 1) there is a positive effect of customer service towards customer satisfaction.2) there is a positive effect of shipping towards customer satisfaction. 3) there is apositive effect of tracking towards customer satisfaction. 4) there is a positive effectof return towards customer satisfaction. 5) there is a positive effect of customer satisfaction toward future purchase intention.

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