DETAIL KOLEKSI

Antecedents Dari Behavioral Intention Restoran Cepat Saji


Oleh : Romi Martani

Info Katalog

File Jurnal : 00000000000000016774.pdf

Nomor Panggil : 022141169

Penerbit : FEB - Usakti

Kota Terbit : Jakarta

Tahun Terbit : 2019

Pembimbing 1 : Dyah Astarini

Subyek : Marketing management;Marketing - Fast food

Kata Kunci : service quality, food quality, price value rasio, customer satisfaction, behavioral intention


File Repositori
No. Nama File Ukuran (KB) Status
1. 2019_TA_MJ_022141169_Halaman-Judul.pdf 741.61
2. 2019_TA_MJ_022141169_Bab-1.pdf 465.36
3. 2019_TA_MJ_022141169_Bab-2.pdf 525.03
4. 2019_TA_MJ_022141169_Bab-3.pdf 724.58
5. 2019_TA_MJ_022141169_Bab-4.pdf 609.98
6. 2019_TA_MJ_022141169_Bab-5.pdf 437.7
7. 2019_TA_MJ_022141169_Daftar-Pustaka.pdf 456.75
8. 2019_TA_MJ_022141169_Lampiran.pdf 1969.28

P Penelitian ini bertujuan untuk menguji dan menganalisis pengaruh Service quality, Food quality, Price value rasio dan Customer satisfaction terhadapBehavioral intention pada fast food restaurant. Sampel yang digunakan dalam penelitian ini berjumlah 185 responden terdiri dari 125 online dan 60 offline dikumpulkan dengan metode non probability sampling. Pengujian dilakukan dengan metode Structural Equation Model (SEM). Hasil dari penelitian ini adalah (1)Service quality berpengaruh positif terhadap Customer satisfaction, (2) Food quality berpengaruh positif terhadap Customer satisfaction, (3) Service quality berpengaruh negatif terhadap Behavioral intention, (4) Customer satisfaction berpengaruh positif terhadap Behavioral intention, (5) Price value ration berpengaruh positif terhadap Customer satisfaction.

T This study aims to examine and analyze the effect of Service quality, Food quality, Price value ratio and Customer satisfaction on Behavioral intention in fast food restaurants. The sample used in this study amounted to 185 respondents consisting of 125 online and 60 offline collected by non probability sampling method. The test is carried out by the Structural Equation Model (SEM) method. The results of this study are (1) Service quality has a positive effect on Customer satisfaction, (2) Food quality has a positive effect on Customer satisfaction, (3) Service quality has a negative effect on Behavioral intention, (4) Customer satisfaction has a positive effect on Behavioral intention, ( 5) Price value ratio has a positive effect on Customer satisfaction.

Bagaimana Anda menilai Koleksi ini ?