DETAIL KOLEKSI

Anteseden Dan Konsekuensi Attitudes


Oleh : Desy Ratna Sari

Info Katalog

File Jurnal : 00000000000000016799.pdf

Nomor Panggil : 022001708001

Penerbit : FEB - Usakti

Kota Terbit : Jakarta

Tahun Terbit : 2019

Pembimbing 1 : Kurniawati

Subyek : Bank - Mobile banking;Bank services

Kata Kunci : perceived reliability, perceived privacy, perceived usefulness, perceived ease of use


File Repositori
No. Nama File Ukuran (KB) Status
1. 2019_TA_022001708001_Halaman-judul.pdf 1340.59
2. 2019_TA_022001708001_Bab-1.pdf 623.7
3. 2019_TA_022001708001_Bab-2.pdf 705.72
4. 2019_TA_022001708001_Bab-3.pdf 1511.21
5. 2019_TA_022001708001_Bab-4.pdf 529.33
6. 2019_TA_022001708001_Bab-5.pdf 564.13
7. 2019_TA_022001708001_Daftar-Pustaka.pdf 751.86
8. 2019_TA_022001708001_Lampiran.pdf 4206.12

P Penelitian ini bertujuan untuk menganalisis anteseden dan konsekuensi Attitudes. Konsekuensi Attitudes yang baik dapat meningkatkan Intentions konsumen terkait adopsi layanan Mobile Banking. Dimana Attitudes dipengaruhi oleh faktor-faktor antara lain Perceived Usefulness, Perceived Ease of Use, Trust in the bank, Perceived Enjoyment dan Consumer Innovativenesss. Sementara Trust in the bank dipengaruhi oleh Perceived Reliability dan Perceived Privacy. Metode pengambilan sampel dalam penelitian ini menggunakan non probability sampling, dengan teknik purposive sampling. Jumlah sampel dalam penelitian ini adalah 275 orang responden yang merupakan salah satu nasabah Bank Mandiri, BRI, atau BNI yang aktif menggunakan layanan Mobile Banking minimal 3 kali dalam 3 bulan terakhir. Perolehan data dengan menyebarkan kuesioner menggunakan skala Likert. Alat analisis yang digunakan yaitu Stuctural Equation Model (SEM) dengan bantuan software AMOS. Hasil penelitian ini menunjukkan terdapat pengaruh positif dan signifikan variabel Perceived Reliability dan Perceived Privacy terhadap Trust in the bank. Sementara itu, variabel Perceived Usefulness, Perceived Ease of Use, Trust in The Bank, Perceived Enjoyment, Consumer Innovativeness memiliki pengaruh positif dan signifikan terhadap Attitudes. Selanjutnya, terdapat variabel Attitudes memiliki pengaruh positif dan signifikan terhadap Intentions dalam mengadopsi layanan Mobile Banking.

T This study aims to analyze the antecedents and the consequences of attitudes. The consequences of good Attitudes can increase consumer intentions related to the adoption of Mobile Banking services. Where Attitudes are influenced by factors including Perceived Usefulness, Perceived Ease of Use, Trust in the Bank, Perceived Enjoyment and Consumer Innovation. While Trust in the bank is influenced by Perceived Reliability and Perceived Privacy. The sampling method in this study uses non probability sampling, with a purposive sampling technique. The number of samples in this study were 275 respondents who were one of the Bank Mandiri, BRI, or BNI customers who actively used the Mobile Banking service at least 3 times in the last 3 months. Obtaining data by distributing questionnaires using a Likert scale. The analytical tool used is the Structural Equation Model (SEM) with the help of AMOS software. The results of this study indicate that there is a positive and significant influence of the variable Perceived Reliability and Perceived Privacy on Trust in the bank. Meanwhile, the variable Perceived Usefulness, Perceived Ease of Use, Trust in The Bank, Perceived Enjoyment, Consumer Innovativeness have a positive and significant effect on Attitudes. Furthermore, there are Attitudes variables that have a positive and significant effect on intentions in adopting Mobile Banking services.

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