DETAIL KOLEKSI

Hubungan Antara Service Performance Dengan Emotional Brand Melalui Emotional Attachment


Oleh : Bayu Eko Syahrianto Wardana

Info Katalog

Penerbit : FEB - Usakti

Kota Terbit : Jakarta

Tahun Terbit : 2010

Pembimbing 1 : Fatik Rahayu

Subyek : Service industries - quality control;bank and banking - management

Kata Kunci : service performance, emotional attachment, emotional brand, bank


File Repositori
No. Nama File Ukuran (KB) Status
1. 2010_TA_MJ_022060344_7.pdf 1031.07
2. 2010_TA_MJ_022060344_6.pdf 591.42
3. 2010_TA_MJ_022060344_5.pdf 659.17
4. 2010_TA_MJ_022060344_4.pdf 852.84
5. 2010_TA_MJ_022060344_3.pdf 633.18
6. 2010_TA_MJ_022060344_2.pdf 605.92
7. 2010_TA_MJ_022060344_1.pdf 722.74

P Penelitian ini bertujuan untuk mengetahui hubungan antara service performance dengan emotional brand melalui emotional attachment. Data diperoleh dengan menyebarkan kuesioner kepada 130 nasabah bank persero maupun bank swasta yang masuk dalam urutan 5 besar bank dengan aset terbesar menurut Bank Indonesia pada tahun 2009, yaitu Bank Mandiri, BRI, BCA, BNI, dan CIMB Niaga. Responden yang dipilih merupakan mahasiswa Universitas Trisakti. Teknik Pengambilan sampel ialah simple random sampling. Alat analisa yang digunakan untuk menguji hipotesis ialah Structural Equation Model (SEM). Hasil pengujian hipotesa menunjukkan terdapat hubungan antara service performance dengan emotional brand melalui emotional attachment. Bagi penelitian yang akan datang disarankan agar tidak terfokus pada satu industri saja agar dapat digeneralisasikan serta menambah jumlah responden agar mendapatkan hasil yang lebih akurat.

T The purpose of this research is to determine the relationship between service performance with emotional brand through emotional attachment. Data obtained by distributing questionnaires to 130 customers of state banks and private banks which became top five banks which have the biggest assets in 2009 according to Bank Indonesia, namely Bank Mandiri, BRI, BCA, BNI, and CIMB Niaga. The respondent who selected is a student of Trisakti University. Sampling technique used was simple random sampling. The data that is used to test the hypothesis is Structurel Equation Model .(SEM). Finding of hypothesis testing reveal that there is relationship between service performance with emotional brand through emotional attachment. For future research is suggested in order not to focus on one only industry so the result can be generalized and increasing the number of respondents in order to obtain the accurate result.

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