DETAIL KOLEKSI

Faktor-faktor Yang Mempengaruhi E-satisfaction Dan E-loyalty Dalam Belanja Online


Oleh : Fajri Abdillah

Info Katalog

Penerbit : FEB - Usakti

Kota Terbit : Jakarta

Tahun Terbit : 2010

Pembimbing 1 : Ina Oktaviana Matusin

Subyek : Marketing - computer networks;electronic commerce

Kata Kunci : internet shopping, customer satisfaction, customer loyalty


File Repositori
No. Nama File Ukuran (KB) Status
1. 2010_TA_MJ_022060031_1.pdf 580.45
2. 2010_TA_MJ_022060031_2.pdf 556.74
3. 2010_TA_MJ_022060031_3.pdf 637.46
4. 2010_TA_MJ_022060031_4.pdf 621.02
5. 2010_TA_MJ_022060031_5.pdf 616.12
6. 2010_TA_MJ_022060031_6.pdf 569.58
7. 2010_TA_MJ_022060031_7.pdf 643.69

P Penyusunan skripsi ini bertujuan untuk mengetahui pengaruh antara Technology Acceptance Factor, Website Service Quality, Specific Holdup Cost terhadap e­ Satisfaction dan e-Loyalty. Instrumen penelitian ini menggunakan kuesioner yang dibagikan kepada 120 orang responden yang telah melakukan belanja secara online. Metode Analisa penelitian ini menggunakan metode Structural Equation Modeling (SEM). Hasil penelitian menyatakan bahwa terdapat pengaruh positif Technology Acceptance Factor, Website Service Quality, Specific Holdup Cost terhadap e­ Satisfaction dan e-Loyalty. Hasil penelitian ini juga menyatakan bahwa terdapat pengaruh positif e-Satisfaction terhadap e-Loyalty.

P Preparation of this paper aims to determine the effect of the Technology Acceptance Factor, Website Service Quality, Cost holdup Specific to e Satisfaction and e-Loyalty. The research instrument used a questionnaire distributed to 120 respondents who have done online shopping. This study analyzes the method using Structural Equation Modeling (SEM). The results stated that there is a positive effect of the Technology Acceptance Factor, Website Service Quality, Cost holdup Specific to e Satisfaction and e-Loyalty. The results of this study also states that there are positive effects of e-Satisfaction on e-Loyalty.

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