DETAIL KOLEKSI

Antecedents Dan Conseguence Dari Positive Attitude


Oleh : Wahyuni

Info Katalog

Penerbit : FEB - Usakti

Kota Terbit : Jakarta

Tahun Terbit : 2011

Pembimbing 1 : Adiati Hardjanti

Subyek : Consumer satisfaction;consumer behavior

Kata Kunci : the effect of satisfaction, trust, repurchase intention


File Repositori
No. Nama File Ukuran (KB) Status
1. 2011_TA_MJ_022060283_7.pdf 469.4
2. 2011_TA_MJ_022060283_6.pdf 520.15
3. 2011_TA_MJ_022060283_5.pdf 401.63
4. 2011_TA_MJ_022060283_4.pdf 448.93
5. 2011_TA_MJ_022060283_3.pdf 418.6
6. 2011_TA_MJ_022060283_2.pdf 279.75
7. 2011_TA_MJ_022060283_1.pdf 340.47

P Penelitian ini bertujuan untuk mengetahui pengaruh satisfaction,trust,positive attitude terhadap repurchase intention. Data yang di gunakan peneliti ini adalah primer. Data dikumpulkan langsung melalui peyebaran kuesioner kepada 120 responden. Teknik penganbilan sample dalam penelitian ini menggunakan purposive sampling. Uji instrumen data menggunakan validitas dan reliabilitas. Uji hipotesis menggunakan structural equation modelling (SEM). Hasil pengujian hipotesa menujukkan terdapat pengaruh positif dan signifikan antara satisfaction terhadap trust, trust terhadap repurchase intention, satisfaction terhadap positive attitude, trust terhadap positive attitude, positive attitude terhadap repurchase intention.

T This study's aim is to analyze the Effect of satisfaction,trust,positive attitude Through repurchase intention. Data used in this study is a primary data. Transmit the data obtained by questionnaires to 120 respondents. Sample collection techniques using purposive sampling technique. Validity and reliability test are used for instrument's test and Structural Equation Modelling (SEM) is used for hypothesis test. The result's show that there is positive and significant effect of satisfaction toward trust, trust toward repurchase intention, satisfaction toward positive attitude, trust toward positive attitude, and positive attitude toward repurchase intention

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