DETAIL KOLEKSI

Pengaruh Customer Perceived Value Dan Customer Satisfaction Terhadap Behavioral Intention


Oleh : Didi Dwi Mardiyanto

Info Katalog

Penerbit : FEB - Usakti

Kota Terbit : Jakarta

Tahun Terbit : 2010

Pembimbing 1 : Ayu Ekasari

Subyek : Consumer behavior;consumer satisfaction

Kata Kunci : ustomer perceived value, customer satisfaction, behavioral intention


File Repositori
No. Nama File Ukuran (KB) Status
1. 2010_TA_MJ_022062016_7.pdf 405.38
2. 2010_TA_MJ_022062016_6.pdf 341.03
3. 2010_TA_MJ_022062016_5.pdf 427.1
4. 2010_TA_MJ_022062016_4.pdf 425.73
5. 2010_TA_MJ_022062016_3.pdf 512.12
6. 2010_TA_MJ_022062016_2.pdf 302.9
7. 2010_TA_MJ_022062016_1.pdf 375.11

P Penyusunan skripsi ini bertujuan untuk menguji pengaruh customer perceived value terhadap behavioural intention dan juga untuk menguji pengaruh customer perceived value dan customer satisfaction terhadap behavioural intention. Instrumen penelitian ini menggunakan kuisioner yang dibagikan kepada 121 orang responden yang telah mengunjungi Agro Wisata Kusuma. Metode analisa penelitian ini menggunakan metode Regresi Berganda. Hasil penelitian ini menyatakan bahwa ada pengaruh customer perceived value terhadap behavioural intention. Hasil penelitian ini juga menyatakan bahwa terdapat pengaruh customer perceived value dan customer satisfaction terhadap behavioural intention

T The purpose of this research is to examine the effect of customer perceived value toward behavioural intention and also to examine the effect of customer perceived value and customer satisfaction toward behavioural intention. This research uses the questionnaires as the instrument which is filled by 121 respondents who visited Agro Wisata Kusuma . This research uses Multiple Regression. The result shows that there is effect between customer perceived value toward behavioural intention. Besides that, the result also shows that there is effect between customer perceived value and customer satisfaction toward behavioural intention

Bagaimana Anda menilai Koleksi ini ?