DETAIL KOLEKSI

Pengaruh Environmental Concern Terhadap Green Purchasing Behavior Pada Konsumen Remaja


Oleh : Shelly Amalia Putri

Info Katalog

Penerbit : FEB - Usakti

Kota Terbit : Jakarta

Tahun Terbit : 2011

Pembimbing 1 : Harsini Soetomo

Subyek : Young Consumers, Consumers

Kata Kunci : environmental concern, green purchasing, behavior, green marketing, green product


File Repositori
No. Nama File Ukuran (KB) Status
1. 2011_TA_MJ_022070356_4.pdf 587.37
2. 2011_TA_MJ_022070356_5.pdf 433.7
3. 2011_TA_MJ_022070356_6.pdf 450.79
4. 2011_TA_MJ_022070356_7.pdf 581.34
5. 2011_TA_MJ_022070356_1.pdf 520.55
6. 2011_TA_MJ_022070356_2.pdf 409.2
7. 2011_TA_MJ_022070356_3.pdf 561.35

P Penelitian ini bertujuan untuk menguji Pengaruh Environmental Concern terhadap Green Purchasing Behavior dan ingin mengetahui perbedaan antara pria dan wanita dalam Environmental Concern maupun Green Purchasing Behavior. Penelitian ini menggunakan metode probability sampling dengan teknik Purposive Sampling dimana 200 mahasiswa Fakultas Ekonomi Universitas Trisakti dijadikan sebagai sampel. Alat analisis data yang digunakan adalah Structural Equation Model (SEM) melalui program AMOS. Berdasarkan hasil penelitian diketahui bahwa menurut mahasiswa FE Trisakti, Environmental Concern berpengaruh terhadap Green Purchasing Behavior, yaitu dimana seseorang dengan kepedulian terhadap lingkungan yang tinggi, maka akan memiliki perilaku terhadap produk-produk ramah lingkungan yang tinggi pula, dan tidak terdapat perbedaan antara pria dan wanita dalam Environmental Concern maupun Green Purchasing Behavior.

T The purpose of this paper is to test empirically the effect of Environmental Concern on Green Purchasing Behavior, and want to know the differences between men and women in the Environmental Concern and Green Purchasing Behavior. This research using probability sampling methods with purposive sampling techniques which are 200 students of Economic Faculty Trisakti University as the samples. Structural Equation Model (SEM) was used as data analysis tools in this research via AMOS program. Based on the result note that according to the students of Economic Faculty Trisakti University, Environmental Concern influence on Green Purchasing Behavior, which is where someone with a high concern for the environment, it will have high attitude towards environmentally friendly products, and there is no difference between men and women in Environmental Concern and the Green Purchasing Behavior.

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