DETAIL KOLEKSI

Pengaruh Perceived Usefulness, Perceived Ease Of Use, Perceived Enjoyment, Perceived Risks Terhadap Online Shopping Intention


Oleh : Rizki Amalia

Info Katalog

Penerbit : FEB - Usakti

Kota Terbit : Jakarta

Tahun Terbit : 2011

Pembimbing 1 : Asep Hermawan

Subyek : Electronic commerce;teleshopping;shopping --computer network resources;internet

Kata Kunci : perceived usefulness, perceived ease of use, perceived enjoyment, perceived risks, online shopping i


File Repositori
No. Nama File Ukuran (KB) Status
1. 2011_TA_MJ_022060170_1.pdf 331.82
2. 2011_TA_MJ_022060170_2.pdf 290.96
3. 2011_TA_MJ_022060170_3.pdf 400.19
4. 2011_TA_MJ_022060170_4.pdf 368.45
5. 2011_TA_MJ_022060170_5.pdf 368.66
6. 2011_TA_MJ_022060170_6.pdf 284.33
7. 2011_TA_MJ_022060170_7.pdf 412.44

P Penelitian ini bertujuan menguji pengaruh Perceived Usefulness, Perceived Ease of Use, Perceived Enjoyment, Perceived Risks terhadap Online Shopping Intention. Metode pengambilan sampel dilakukan dengan metode non-probability sampling dengan teknik purposive sampling, dimana 50 mahasiswa Universitas Trisakti dijadikan sebagai sampel. Metode analisis yang digunakan dalam penelitian ini adalah Multiple Regression Analysis. Berdasarkan hasil penelitian diketahui bahwa terdapat pengaruh positif Perceived Usefulness terhadap Online Shopping Intention. Terdapat pengaruh positif Perceived Ease of Use terhadap Online Shopping Intention. Terdapat pengaruh posit if terhadap Perceived Enjoyment terhadap Online Shopping Intention. Tidak terdapat pengaruh negatif Perceived Risks terhadap Online Shopping Intention.

T The purpose of this paper is to test the effect of Perceived Usefulness, Perceived Ease of Use, Perceived Enjoyment, Perceived Risks toward Online Shopping Intention. Sampling method performed by a non-probability sampling methods with purposive sampling technique, in which 50 students at the University ofTrisakti used as samples. The method of analysis used in this research is Multiple Regression Analysis. Based on the research, known that there is a positive effect Perceived Usefulness toward Online Shopping Intention. There is a positive effect Perceived Ease of Use toward Online Shopping Intention. There is a positive effect Perceived Enjoyment toward Online Shopping Intention. There is no negative effect Perceived Risks toward Online Shopping Intention.

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