DETAIL KOLEKSI

Anteseden Dan Konsekuensi Dari Kepercayaan Pelanggan Kepada Tenaga Penjual Bank Mandiri


Oleh : Herman Maulana

Info Katalog

Penerbit : FEB - Usakti

Kota Terbit : Jakarta

Tahun Terbit : 2011

Pembimbing 1 : Adiati Hardjanti

Subyek : Marketing Management

Kata Kunci : salesperson, customer orientation, salesperson selling orientation, expertise in salesperson, trust


File Repositori
No. Nama File Ukuran (KB) Status
1. 2012_TA_MJ_022050357_7.pdf 356.16
2. 2012_TA_MJ_022050357_6.pdf 233.57
3. 2012_TA_MJ_022050357_5.pdf 270.44
4. 2012_TA_MJ_022050357_4.pdf 306.28
5. 2012_TA_MJ_022050357_3.pdf 272.15
6. 2012_TA_MJ_022050357_2.pdf 241.12
7. 2012_TA_MJ_022050357_1.pdf 254.4

S Skripsi ini meneliti anteseden dari kepercayaan terhadap Intention to Rebuy/Cross buy. Data diperoleh dengan menyebarkan kuesioner kepada 150 orang responden yang merupakan nasabah bank Mandiri yang ada di Jakarta. Metode Analisa penelitian ini menggunakan metode Purposive Sampling. Alat Analisa yang digunakan untuk menguji Hipotesa ialah Structural Equation Modelling (SEM). Hasil penelitian menunjukkan bahwa terdapat pengaruh positif antara Salesperson Customer Orientation terhadap Trust in Salesperson, terdapat pengaruh negative antara Salesperson Selling Orientation terhadap Trust in Salesperson, terdapat pengaruh positif antara Expertise in Salesperson terhadap Trust in Salesperson, terdapat pengaruh positif antara Trust in Salesperson terhadap Intention to Re-buy/Cross buy. Bagi penelitian selanjutnya disarankan untuk melakukan penelitian dengan menambahkan variabel lainnya, menambah jumlah responden dan memperluas wilayah penelitian.

T This thesis examined the Antecedents of Trust in the Intention to Rebuy/Cross buy. Data obtained by distributing questionnaires to 150 respondents who are bank customers Mandiri in Jakarta. Methods of analysis of this study using purposive sampling method. Analysis tools are used to test the hypothesis is Structural Equation Modelling (SEM). The results show that there is a positive influence between Salesperson Customer Orientation of Trust in Salesperson, there is a negative influence between Salesperson Selling Orientation of Trust in Salesperson, there is a positive influence between Salesperson Expertise in against the Trust in Salesperson, there is a positive influence between the Trust in Salesperson of Intention to Re-buy/Cross buy. For further research is recommended to conduct the study by adding other variables, increasing the number of respondents and expanding research area.

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