DETAIL KOLEKSI

Pengaruh Big Five Personality Terhadap Perceived Customer Relationship Management


Oleh : Yuliana Siregar

Info Katalog

Penerbit : FEB - Usakti

Kota Terbit : Jakarta

Tahun Terbit : 2011

Pembimbing 1 : Arwini Sumardi

Subyek : Customer Satisfaction

Kata Kunci : extravertion, agreeableness, conscientiousness, neuroticism, openness to experiences, big five perso


File Repositori
No. Nama File Ukuran (KB) Status
1. 2012_TA_MJ_022072012_7.pdf 420.53
2. 2012_TA_MJ_022072012_6.pdf 346.79
3. 2012_TA_MJ_022072012_5.pdf 401.34
4. 2012_TA_MJ_022072012_4.pdf 404.23
5. 2012_TA_MJ_022072012_3.pdf 406.37
6. 2012_TA_MJ_022072012_2.pdf 360.39
7. 2012_TA_MJ_022072012_1.pdf 288.43

P Penelitian ini bertujuan untuk mengetahui pengaruh extraversion, agreeableness, conscientiousness, neuroticism, openness to experience terhadap perceived customer relationship management. Rancangan penelitian ini menggunakan rancangan penelitian uji hipotesis, metode analisis data yang digunakan dalam penelitian ini adalah analisis regresi. Hasil penelitian menunjukkan bahwa extraversion berpengaruh positif terhadap perceived customer relationship management; Agreeableness berpengaruh positif terhadap perceived customer relationship management; Conscientiousness berpengaruh positif terhadap perceived customer relationship management; Neuroticism berpengaruh negatif terhadap perceived customer relationship management; Openness to experience berpengaruh positif terhadap perceived customer relationship management. Secara parsial disimpulkan bahwa variabel extraversion, agreeableness, conscientiousness, neuroticism, openness to experience berpengaruh signifikan terhadap perceived customer relationship management.

T This study aimed to determine the effect of extraversion, agreeableness, conscientiousness, neuroticism, openness to experience on perceived customer relationship management. The design of this study used a hypothetical test study design, data analysis methods used in this study is a regression analysis. The results showed that the positive effect on perceived extraversion customer relationship management; Agreeableness positive effect on perceived customer relationship management; Conscientiousness positive effect on perceived customer relationship management; Neuroticism negatively affect the perceived customer relationship management; Openness to experience a positive effect on perceived customer relationship management . Partially concluded that the variables extraversion, agreeableness, conscientiousness, neuroticism, openness to experience significant effect on perceived customer relationship management.

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