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Determinan Dari Future Online Shopping Behaviour


Oleh : Martini

Info Katalog

Penerbit : FEB - Usakti

Kota Terbit : Jakarta

Tahun Terbit : 2011

Pembimbing 1 : Adiati Hardjanti

Subyek : Consumer behavior;marketing

Kata Kunci : ease of use online shopping, usefulness of online shopping, online shopping attitude, current online


File Repositori
No. Nama File Ukuran Status
1. 2011_TA_MJ_022072005_2.pdf 761.12 (KB)
2. 2011_TA_MJ_022072005_3.pdf 882.09 (KB)
3. 2011_TA_MJ_022072005_4.pdf 926.57 (KB)
4. 2011_TA_MJ_022072005_5.pdf 836.11 (KB)
5. 2011_TA_MJ_022072005_6.pdf 729.03 (KB)
6. 2011_TA_MJ_022072005_7.pdf 991.73 (KB)
7. 2011_TA_MJ_022072005_1.pdf 803.78 (KB)

P Penyusunan skripsi ini bertujuan untuk membuktikan apakah terdapat pengaruh Ease of Use Online Shopping , Usefulness of Online Shopping , Online Shopping Attitude , Current Online Shopping Behaviour terhadap Future Shopping Behaviour. Data penelitian ini diperoleh dengan menyebarkan kuesioner kepada 125 orang yang pernah melakukan akses ke online shopping web sites. Rancangan penelitian yang digunakan dalam penelitian ini Structural Equation Modelling(SEM). Hasil penelitian menyatakan bahwa terdapat pengaruh yang signifikan dari variabel usefulness of online shopping, online shopping attitude, current online shopping behaviour terhadap future online shopping behaviour, sedangkan variabel ease of use of online shopping tidak terdapat pengaruh terhadap future online shopping behaviour. Berdasarkan hasil penelitian tersebut, pihak perusahaan (manajer perusahaan) sebaiknya lebih memperhatikan hal-hal yang berhubungan dengan meningkatkan usefulness of online shopping, online shopping attitude, current online shopping behaviour karena hal- hal tersebut diatas sangat berpengaruh terhadap online shopping behaviour.

P Preparation of this paper aims to establish whether there are significant Ease of Use Online Shopping, Usefulness of Online Shopping, Online Shopping Attitude, Current Behaviour for Future Online Shopping Shopping Behaviour. data this study were obtained by distributing questionnaires to 125 people who had access to the online shopping web sites. The research design used in this study Structural Equation Modeling (SEM). The study states that there is a significant effect of variable usefulness of online shopping, online shopping attitude, current online shopping future behavior towards online shopping behavior, while the ease of use of the variable online shopping there is no influence on future online shopping behavior. Based on these results, the company (company managers) should more attention to things associated with increased usefulness of online shopping, online shopping attitude, current online shopping behavior because of the the above is very influential on online shopping behavior.

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