DETAIL KOLEKSI


Pengaruh Event Value Equity Terhadap Event Venue Satisfaction


Oleh : Siti Novita Rizki

Info Katalog

Nomor Panggil :

Subyek : Customer Satisfaction

Penerbit : FEB - Usakti

Kota Terbit : Jakarta

Tahun Terbit : 2012

Pembimbing 1 : Sri Vandayuli Riorini

Pembimbing 2 :

Kata Kunci : event value equity, event service quality, event convenience, event cost, event venue satisfaction


File Repositori
No. Nama File Ukuran Status
1. 2012_TA_MJ_022070226_7.pdf 1020.15 (KB)
2. 2012_TA_MJ_022070226_6.pdf 658.19 (KB)
3. 2012_TA_MJ_022070226_5.pdf 871.8 (KB)
4. 2012_TA_MJ_022070226_4.pdf 816.74 (KB)
5. 2012_TA_MJ_022070226_3.pdf 921.43 (KB)
6. 2012_TA_MJ_022070226_2.pdf 669.6 (KB)
7. 2012_TA_MJ_022070226_1.pdf 783.99 (KB)

T Tujuan dari penelitian ini adalah untuk mengetahui dan menganalisis pengaruh Event value equity terhadap Event venue satisfaction. Responden yang digunakan sebagai sampel dalam penelitian ini sebanyak 211 responden yang merupakan pengunjung pada event pameran Furniture di Jakarta Convention Center. Teknik pengambilan sampel menggunakan Purposive sampling. Hasil Uji hipotesis menunjukan bahwa terdapat pengaruh positif Event service quality, Event cost, Event value equity terhadap Event venue satisfaction, akan tetapi tidak terdapat pengaruh positif Event convenience terhadap Event venue satisfaction.

T The purpose of this study was to investigate and anylize the influence Event value equity toward Event venue satisfaction. Respondents used in this study as much as 211 respondents who are visitors to the furniture exhibition event at Jakarta Convention Center. The sampling technique used Purposive sampling. The results of hypothesis test showed that there is a positive influence Event service quality, Event cost, Event value equity toward Event venue satisfaction, but there is no positive influence Event convenience toward Event venue satisfaction.

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