DETAIL KOLEKSI

Pengaruh Other Customer Terhadap Corporate Image Melalui Emotional Attachment Dan Consumer Company Identification


Oleh : Dhito Hadyan Pradipta

Info Katalog

Penerbit : FEB - Usakti

Kota Terbit : Jakarta

Tahun Terbit : 2012

Pembimbing 1 : Arwini Sumardi

Subyek : Firm Performance - Customer Behavior

Kata Kunci : other customer (similarity), emotional attachment, consumer-company identification, corporate image


File Repositori
No. Nama File Ukuran (KB) Status
1. 2012_TA_MJ_022070213_7.pdf 1835.34
2. 2012_TA_MJ_022070213_6.pdf 627.7
3. 2012_TA_MJ_022070213_5.pdf 1063.08
4. 2012_TA_MJ_022070213_4.pdf 734.26
5. 2012_TA_MJ_022070213_3.pdf 807.4
6. 2012_TA_MJ_022070213_2.pdf 658.58
7. 2012_TA_MJ_022070213_1.pdf 683.04

P Penelitian ini bertujuan untuk menganalisis pengaruh Other Customer pada Corporate Image perusahaan melalui Emotional Attachment dan Consumer Company Identification. Penelitian ini menggunakan metode non-probability sampling dan tipe sampling yang digunakan adalah Purposive Sampling. Data kuesioner diuji menggunakan alat analisis Structural Equation Model (SEM) yang dijalankan dengan mengoperasikan software Amos 6.0 for Windows.. Hasil pengujian hipotesa menunjukkan adanya pengaruh yang signifikan pada perusahaan yang mementingkan interaksi konsumer pada konsumer lain terhadap Citra Perusahaan melalui Consumer Company Identification dan Emotional Attachment pada perusahaan. Bagi penelitian yang akan datang disarankan untuk melakukan penelitian yang lebih mendalam pada objek industri lain selain fast food agar dapat diketahui efek Other Customer pada industri lain akan sangat mempengaruhi Corporate Image atau tidak.

T This study aims to analyze the influence of the Other customer effect to Corporate Image through emotional attachment and consumer company identification. This study used non-probability sampling methods and the type of sampling that used is Purposive sampling. Questionnaire data were tested using analysis of Structural Equation Model (SEM) which is executed by operating using the software Amos 6.0 for windows. Hypothesis testing results indicate a significant effect on a company that emphasizes the interaction of consumers on other consumers through consumer company identification and emotional attachment to the company. For future studies it is advisable to conduct further research on objects other than the fast food industries, in order to know the effect on other industries, other customer will greatly affect the corporate image or not.

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