DETAIL KOLEKSI

Pengaruh Trust, Impulsiveness, Involvement, Innovativeness Terhadap Satisfaction


Oleh : Herwinda Nafiyanti

Info Katalog

Nomor Panggil : 2015_TA_MJ_022090039

Penerbit : FEB - Usakti

Kota Terbit : Jakarta

Tahun Terbit : 2015

Pembimbing 1 : Adiati Hardjanti

Subyek : Mobile commerce;Consumer satisfaction

Kata Kunci : trust, impulsiveness, involvement, innovativeness, satisfaction, mobile commerce


File Repositori
No. Nama File Ukuran (KB) Status
1. 2015_TA_MJ_022090039_Halaman-Judul.pdf 8847.81
2. 2015_TA_MJ_022090039_Bab-1.pdf 1589.37
3. 2015_TA_MJ_022090039_Bab-2.pdf 1819.76
4. 2015_TA_MJ_022090039_Bab-3.pdf 1950.55
5. 2015_TA_MJ_022090039_Bab-4.pdf 1799.37
6. 2015_TA_MJ_022090039_Bab-5.pdf 1436.73
7. 2015_TA_MJ_022090039_Daftar-Pustaka.pdf 1644.37
8. 2015_TA_MJ_022090039_Lampiran.pdf 1626.73

S Skripsi ini membahas apakah ada pengaruh trust, impulsiveness, involvement,innovativeness terhadap satisfaction dalam pelayanan Mobile Commerce. Data penelitian ini diperoleh dengan menyebarkan kuesioner kepada 200 respondenpengguna jasa pemesanan hotel Agoda.com atau Booking.com. Teknik pengambilansampel yang digunakan ialah purposive sampling. Metode analisis data yang digunakan adalah Structural Equation Model (SEM) melalui AMOS versi 6.Hasil pengujian hipotesis menunjukkan Trust, Involvement, Innovativeness berpengaruh positif terhadap Satisfaction dan hasil penelitian juga menemukan bahwa Impulsiveness berpengaruh negatif terhadap Satisfaction.

T This thesis discusses whether there is influence of the Trust, impulsiveness,Involvement, Satisfaction Innovativeness on the Mobile Commerce services. Theresearch data was obtained by distributing questionnaires to 200 respondents hotelbooking service user of Agoda.com or Booking.com. The method of data analysisused was purposive sampling. Data analysis tool used is Structural Equation Model(SEM) with AMOS version 6.Results of hypothesis testing showed Trust, Involvement, Innovativeness hasa positive effect toward Satisfaction and on the results of the study also found thatImpulsiveness has a negative effect toward Satisfaction.

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