DETAIL KOLEKSI

Pengaruh Perceived Usefulness, Perceived Ease Of Use, Perceived Enjoeyment, Terhadap Behavioral Intention Pada Layanan Sinyal 3g Mobile


Oleh : Akbar Anugerah

Info Katalog

Nomor Panggil : 2015_TA_MJ_022100081

Penerbit : FEB - Usakti

Kota Terbit : Jakarta

Tahun Terbit : 2015

Pembimbing 1 : Ganawati

Subyek : Perceived usefulness;Marketing management

Kata Kunci : perceived usefulness, perceived ease of use, perceived enjoyment, behavioral intention.


File Repositori
No. Nama File Ukuran (KB) Status
1. 2015_TA_MJ_022100081-Halaman-Judul.pdf 7664.56
2. 2015_TA_MJ_022100081-Bab-1.pdf 956.47
3. 2015_TA_MJ_022100081-Bab-2.pdf 984.58
4. 2015_TA_MJ_022100081-Bab-3.pdf 1124.94
5. 2015_TA_MJ_022100081-Bab-4.pdf 1041.27
6. 2015_TA_MJ_022100081-Bab-5.pdf 877.42
7. 2015_TA_MJ_022100081-Daftar-Pustaka.pdf 1013.23
8. 2015_TA_MJ_022100081-Lampiran.pdf 1249.13

T Tujuan penelitian ini adalah untuk menganalisa pengaruh PerceivedUsefulness, Perceived Ease Of Use, Perceived Enjoyment terhadap BehavioralIntention. Data penelitian diperoleh melalui penyebaran kuesioner secara onlinedengan menggunakan Google Docs kepada 120 responden dan yang dapat ditelitisebanyak 100, kepada responden yang pernah menggunakan layanan 3G mobile.Data yang diperoleh diolah dengan metode Uji Regresi Berganda denganmenggunakan program Statistical Package for the Social Science (SPSS) 21. Hasilpengujian hipotesis menunjukkan terdapat hubungan positif Perceived Usefulnessdengan Behavioral Intention, Perceived Ease Of Use dengan Behavioral Intention,Perceived Enjoyment dengan Behavioral Intention. Bagi peneliti selanjutnyadiharapkan dapat menambah jumlah responden agar hasil yang didapat lebih variatif.

T The purpose of this study was to analyze the influence of PerceivedUsefulness, Perceived Ease Of Use, Perceived Enjoyment of the BehavioralIntention. Reseacrh data obtained through questionnaires online by using GoogleDocs to 120 valid respondents and 100 respondents to the respondents who had usedthe 3G mobile services. The data collected is processed by the method of multipleregression test using the program Statistical Package for the Social Science (SPSS)21. Results of hypothesis testing showed a positive relationship with BehavioralIntention Perceived Usefulness, Perceived Ease Of Use with Behavioral Intention,Perceived Enjoyment with Behavioral Intention. For further research is expected toincrease the number of respondents that the results are more varied.

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