DETAIL KOLEKSI

Pengaruh Brand Service Quality, Satisfaction, Trust Dan Preference Terhadap Brand Loyalty


Oleh : Brain Hararaja Togas

Info Katalog

Nomor Panggil : 2015_TA_MJ_022105012

Penerbit : FEB - Usakti

Kota Terbit : Jakarta

Tahun Terbit : 2015

Pembimbing 1 : Willy Arafah

Subyek : Brand service quality;Customer satisfaction

Kata Kunci : brand service quality, satisfaction, trust, preference and brand loyalty


File Repositori
No. Nama File Ukuran (KB) Status
1. 2015_TA_MJ_022105012_-Halaman-Judul.pdf 9382.41
2. 2015_TA_MJ_022105012_Bab-1.pdf 1496.36
3. 2015_TA_MJ_022105012_Bab-2.pdf 1942.39
4. 2015_TA_MJ_022105012_Bab--3.pdf 1949.32
5. 2015_TA_MJ_022105012_Bab-4.pdf 1694.95
6. 2015_TA_MJ_022105012_Bab--5.pdf 1479.41
7. 2015_TA_MJ_022105012_-Daftar-Pustaka.pdf 1512.18
8. 2015_TA_MJ_022105012_-Lampiran.pdf 2446.4

S Skripsi ini membahas apakah ada pengaruh positif brand service quality, satisfaction, trust dan preference terhadap brand loyalty. Data diperoleh dengan menyebarkan kuesioner kepada 150 responden. Metode pengambilan sampel yangdigunakan adalah metode non-probability sampling dengan teknik pengambilansampel yang digunakan ialah purposive sampling. Alat analisa yang digunakan untukmenguji hipotesa ialah Structural Equation Modelling (SEM). Hasil pengujianhipotesa menunjukan terdapat pengaruh positif kualitas layanan produk terhadapbrand satisfaction, tidak terdapat pengaruh positif kualitas layanan produk terhadapbrand trust, terdapat pengaruh positif brand satisfaction terhadap brand trust,pengaruh positif brand satisfaction terhadap brand preference, pengaruh positif daribrand trust terhadap brand preference dan pengaruh positif dari brand preferenceterhadap brand loyalty.

T This thesis discusses whether there is a positive influence brand servicequality, satisfaction, trust and preference on brand loyalty. Data obtained bydistributing questionnaires to 150 respondents. A method of the sample collectionthat is used methods non-probability sampling with the sampling technique used ispurposive sampling. Analysis tool that is used to test the hypothesis is to StructuralEquation Modeling (SEM). The results of hypothesis tests showed positive influenceof brand service quality towards brand satisfaction, no effect brand service qualitytowards brand trust, positive influence brand satisfaction towards brand trust,positive influence brand satisfaction towards brand preference, positive influencebrand trust towards brand preference, and positive impact brand preference towardsbrand loyalty.

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