DETAIL KOLEKSI

Anteseden Dari Minat Beli Di Hypermarket

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Oleh : Novreza Dwi Harlan

Info Katalog

Nomor Panggil : 2016_TA_MJ_022110006

Penerbit : FEB - Usakti

Kota Terbit : Jakarta

Tahun Terbit : 2016

Pembimbing 1 : Asep Hermawan

Subyek : Cleanliness;Hospitalty management

Kata Kunci : cleanliness, music, scent, temperature, lighting, color, display/layout, familiarity


File Repositori
No. Nama File Ukuran (KB) Status
1. 2016_TA_MJ_022110006-Halaman-judul.pdf 2138.86
2. 2016_TA_MJ_022110006-Bab-1.pdf 1739.73
3. 2016_TA_MJ_022110006-Bab-2.pdf 1995.69
4. 2016_TA_MJ_022110006-Bab-3.pdf 2527.83
5. 2016_TA_MJ_022110006-Bab-4.pdf 2150.45
6. 2016_TA_MJ_022110006-Bab-5.pdf 1519.39
7. 2016_TA_MJ_022110006-Daftar-pustaka.pdf 1651.82
8. 2016_TA_MJ_022110006-lampiran.pdf 2932.58

P Penelitian ini bertujuan untuk menguji pengaruh dari cleanliness, music,scent, temperature, lighting, color, display/layout, familiarity terhadap purchaseintention pada perusahaan Transmart Carefour. Variabel yang digunakan antara lain :cleanliness, music, scent, temperature, lighting, color, display/layout, familiarity danpurchase intention. Data penelitian ini diperoleh dengan menyebarkan kuesionerkepada 191 responden konsumen yang pernah berbelanja di Transmart Carefour dalam waktu enam bulan terakhir. Teknik pengambilan sampel yang digunakanpurposive sampling. Alat anilisis yang digunakan dalam penelitian ini adalahMultiple Regression, diperoleh melalui SPSS. Hasil pengujian hipotesis menunjukanbahwa cleanliness, music, scent, temperature, lighting, color, display/layout,familiarity berpengaru positif terhadap purchase intention. Penelitin ini mendapatkan implikasi bagi perusahaan Transmart Carefour untuk memperkuat dan menjaga Atmosphere lingkungan perusahaan, maka perusahaan harus memperhatikan variabel-variabel seperti cleanliness, music, scent, temperature, lighting, color, display/layout, familiarity.

T This research aims to test the influence of cleanliness, music, scent,temperature, lighting, color, display/layout, familiarity againts purchase intention onthe Hypermrket company. This research data obtained by spreading the questionnaire to 191 respondents consumer ever shop at Hypermarket within six months. The technique of sampling used purposive sampling. Analytical tools used in thisresearch was obtained through multiple regression, with SPSS. The test results showed that cleanliness hypothesis, music, scent, temperature, lighting, color,display/layout, and familiarity effect is positive towards the purchase intention.Research implications for the Hypermarket company get to strengthen and maintainthe atmosphere of a corporate environment, the the company should pay attention tob variables like cleanliness, music, scent, temperature, lighting, color, display/layout, familiarity.

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