DETAIL KOLEKSI

Anteseden Dan Konsequensi Dari Attitude Toward Private Label


Oleh : Dhaniel Avriazona

Info Katalog

Nomor Panggil : 2016_TA_MJ_022082006

Penerbit : FEB - Usakti

Kota Terbit : Jakarta

Tahun Terbit : 2016

Pembimbing 1 : Kurniawati

Subyek : Perceived risk;Marketing management

Kata Kunci : perceived risk, financial risk, social risk, physical risk, purchase intention, dan atittude toward


File Repositori
No. Nama File Ukuran (KB) Status
1. 2016_TA_MJ_022082006-Halaman-Judul.pdf 2531.3
2. 2016_TA_MJ_022082006-Bab-1.pdf 2300.59
3. 2016_TA_MJ_022082006-Bab-2.pdf 2704.83
4. 2016_TA_MJ_022082006--Bab-3.pdf 3157.25
5. 2016_TA_MJ_022082006-Bab-4.pdf 2466.02
6. 2016_TA_MJ_022082006--Bab-5.pdf 2152.4
7. 2016_TA_MJ_022082006--Daftar-Pustaka.pdf 2160.98
8. 2016_TA_MJ_022082006--Lampiran.pdf 4257.33

T Tujuan dari penelitian ini adalah untuk menganalisa pengaruh perceived risk (financial risk, social risk, dan physical risk), terhadap purchase intention melalui atittude toward to private label brand di Minimarket Alfamart, Jakarta Barat.Data diperoleh dengan cara menyebarkan kuisioner kepada 150 pelanggan wanita Minimarket Alfamart dan secara proposional setiap minimarket diambil 30 responden. Data yang digunakan adalah data cross-sectional dan menggunakan purposive sampling sebagai metode pegambilan sampel. Alat analisis yang digunakan adalah Structural Equation Modeling (SEM)-Amos.Hasil pengujian hipotesa menunjukkan bahwa terdapat pengaruh negatif financial risk, social risk dan physical risk terhadap attitude toward to private label. Terdapat pengaruh negatif perceived risk terhadap attitude toward to private label. Terdapat pengaruh positif attitude toward to private label terhadap purchase intention.Implikasi manajerial dalam penelitian ini diharapkan mampu memberikan masukan bagi manajer pemasaran terkait pengembangan, pengelolaan, dan penyimpanan hingga pemasarannya produk private labels brands. Khususnya dalam menetapkan harga yang sebanding dengan kualitas produk; lebih menekan resiko sosial dengan memperbaiki kemasan; memberikan informasi pada produk private label mengenai waktu expired.

T This research aims to understand the effect of perceived risk (physical risk, financial risk, and social risk) toward purchase intention through atittude toward to private label on customer’s minimarket Alfamart, West Jakarta.Data obtained by spreading kuisioner to 150 customer’s minimarket Alfamart and with proposional, which every mimimarket in taken 30 respondents. The data used was cross-sectional data and use purposive sampling as method selected sample. The analysis used is Structural Equation Modeling (SEM)-Amos.The testing hypothesized shows that financial risk, social risk, and physical risk have negative influence on attitude toward to private label. Perceived risk have negative influence on attitude toward to private label. Attitude toward to private label have positive influence on purchase intention.Implication managerial in this research are expected to provide input for marketing manager of related development, management, and storage to their products private labels brands. Especially in set the price comparable to quality products; more pressing social risks by improving image packaging; giving information to the private label about the time expired.

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