DETAIL KOLEKSI

Pengaruh Creativity, Clarity, Surprise, Credibility Terhadap Word Of Mouth


Oleh : Ganendra Herdhika Anantama

Info Katalog

Nomor Panggil : 2016-TA-MJ-022120029

Penerbit : FEB - Usakti

Kota Terbit : Jakarta

Tahun Terbit : 2016

Pembimbing 1 : Adiati Hardjanti

Subyek : Affect word of mouth - aesthetics;Credibility intervening variables

Kata Kunci : creativity, clarity, surprise, credibility, word of mouth, novelty, relevance, humour


File Repositori
No. Nama File Ukuran (KB) Status
1. 2016_TA_MJ_022120029_Halaman-Judul.pdf1.pdf 855.2
2. 2016_TA_MJ_022120029_Bab-1.pdf1.pdf 678.9
3. 2016_TA_MJ_022120029_Bab-2.pdf1.pdf 831.7
4. 2016_TA_MJ_022120029_Bab-3.pdf1.pdf 1071.32
5. 2016_TA_MJ_022120029_Bab-4.pdf1.pdf 1049.01
6. 2016_TA_MJ_022120029_Bab-5.pdf1.pdf 517.46
7. 2016_TA_MJ_022120029_Daftar-Pustaka.pdf1.pdf 412.62
8. 2016_TA_MJ_022120029_Lampiran.pdf1.pdf 3769.48

P Penelitian ini membahas faktor-faktor yang mempengaruhi Word of Mouth. mempertimbangkan hubungan dari Creativity, Clarity, Surprise, Credibility. Jenis data yang digunakan data kuantitatif. Teknik pengambilan sampel yang digunakan purposive sampling. Metode penelitian yang digunakan adalah analisis Structural Equation Model. Variabel dependen yang digunakan dalam penelitian ini adalah Word of Mouth, sedangkan variabel intervening Credibility, dan variabel independen adalah Creativity, Clarity, Surprise. Hasil penelitian menunjukan bahwa Creativity berpengaruh positif terhadap Credibility, Clarity berpengaruh positif terhadap Credibility, Surprise berpengaruh positif terhadap Credibility, dan Credibility berpengaruh positif terhadap Word of Mouth.

T This study discusses the factors that affect Word of Mouth. Consider the relationship of Creativity, Clarity, Surprise, Credibility. The type of data used quantitative data. The sampling technique used purposive sampling. The method used is the analysis of Structural Equation Model. The dependent variable used in this research is the Word of Mouth, whereas Credibility intervening variables, and the independent variables are Creativity, Clarity, Surprise. The results showed that the positive effect on Credibility Creativity, Clarity positive effect on Credibility, Surprise positive effect on Credibility, and Credibility positive effect on Word of Mouth.

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