DETAIL KOLEKSI

Anteseden Dan Konsekuensi Dari Perceived Product Value


Oleh : Ramda Marizki

Info Katalog

Nomor Panggil : 2015-TA-MJ-022121196

Penerbit : FEB - Usakti

Kota Terbit : Jakarta

Tahun Terbit : 2016

Pembimbing 1 : Asep Hermawan

Subyek : Perceived risk;Perceived product quality

Kata Kunci : brand name, perceived relative price, perceived product.


File Repositori
No. Nama File Ukuran (KB) Status
1. 2016_TA_MJ_022121196-Halaman-Judul.pdf 2027.44
2. 2016_TA_MJ_022121196-Bab-1.pdf 1560.42
3. 2016_TA_MJ_022121196-Bab-2.pdf 1614
4. 2016_TA_MJ_022121196-Bab-3.pdf 1661.95
5. 2016_TA_MJ_022121196-Bab-4.pdf 1634.21
6. 2016_TA_MJ_022121196-Bab-5.pdf 1550.05
7. 2016_TA_MJ_022121196-Daftar-Pustaka.pdf 1600.04
8. 2016_TA_MJ_022121196-Lampiran.pdf 1888.97

P Penelitian ini bertujuan untuk menguji dan menganalisis pengaruh brand name, perceived relative price, perceived product quality, perceived risk terhadap purchase intention melalui perceived product value pada pengguna smartphone. Sampel yang digunakan dalam penelitian ini berjumlah 150 responden. Pengujian dilakukan dengan metode Structural Equation Model(SEM). Hasil dari penelitian ini adalah: (1) brand name berpengaruh terhadap perceived productquality, (2) perceived relative price tidak berpengaruh terhadap perceived product quality, (3)perceived product quality tidak berpengaruh perceived risk, (4) perceived risk berpengaruh terhadap perceived product value, (5) perceived product quality berpengaruh terhadap perceived product value, (6) perceived relative price berpengaruh terhadap purchase intention, (7) perceived product value berpengaruh terhadap purchase intention. Saran untuk peneliti selanjutnya adalah: (1) meneliti di negara luar indonesia (misal, Amerika, Inggris), (2)menambahkan word of mouth.

T This study aims to examine and analyze the influence of brand name, relative perceived price, perceived product quality, perceived risk on purchase intention through perceived product value on the user's smartphone. The sample used in this research were 150 respondents. Tests conducted by the method of Structural Equation Model (SEM). The results of this study are: (1) brand name affect the perceived productquality, (2) perceived relative price does not affect the perceived product quality, (3) perceived product quality does not affect the perceived risk, (4) perceived risk influence on perceived product value , (5) product quality perceived influence on perceived product value, (6) the perceived relative price effect on purchase intention, (7) perceived product value effect on purchase intention. Suggestions for further research are: (1) examines in countries outside Indonesia (eg, US, UK), (2) add a word of mouth.

Bagaimana Anda menilai Koleksi ini ?