DETAIL KOLEKSI

Anteseden Terhadap Perilaku Pembelian Produk Ramah Lingkungan

5.0


Oleh : Dika Septariana

Info Katalog

Nomor Panggil : 2016-TA_MJ_022121241

Penerbit : FEB - Usakti

Kota Terbit : Jakarta

Tahun Terbit : 2016

Pembimbing 1 : H. Bahtiar Usman

Subyek : Social environmental norm;Green buying behavior

Kata Kunci : personal norm, peer influence, green self-identity.


File Repositori
No. Nama File Ukuran (KB) Status
1. 2016_TA_MJ_022121241-Halaman-Judul.pdf 766.79
2. 2016_TA_MJ_022121241_Bab-1.pdf1.pdf 607.78
3. 2016_TA_MJ_022121241_Bab-2.pdf1.pdf 636.12
4. 2016_TA_MJ_022121241_Bab-3.pdf1.pdf 1195.27
5. 2016_TA_MJ_022121241_Bab-4.pdf1.pdf 783.67
6. 2016_TA_MJ_022121241_Bab-5.pdf1.pdf 513.53
7. 2016_TA_MJ_022121241_Daftar-pustaka.pdf1.pdf 507.6
8. 2016_TA_MJ_022121241_Lampiran.pdf1.pdf 3332.83

P Penelitian ini bertujuan untuk menguji dan menganalisis pengaruh personal norm, social environmental norm, peer influence, dan green self-identity terhadap green buying behaviour. Sampel yang digunakan dalam penelitian ini berjumlah 200 responden yang menggunakan produk ramah lingkungan dan dikumpulkan dengan metode purposive sampling. Pengujian dilakukan dengan metode Structural Equation Model (SEM).Hasil dari penelitian ini adalah (1) personal norm mempunyai pengaruh positif terhadap green buying behaviour, (2) social environmental norm mempunyai pengaruh positif terhadap green buying behaviour, (3) peer influence berpengaruh positif terhadap green buying behaviour, (4) green self-identity berpengaruh positif terhadap green buying behaviour. Dapat disimpulkan bahwa perilaku membeli produk ramah lingkungan berasal dari norma individu, norma lingkungan sosial, pengaruh teman dan identitas diri konsumen yang ramah lingkungan.

T This study aims to examine and analyze the influence of personal norm, environmental social norm, peer influences, and self-identity green to green buying behavior. The sample used in this study were 200 respondents who use environmentally friendly products and collected by purposive sampling method. Tests conducted by the method of Structural Equation Model (SEM) The results of this study were (1) personal norm to have a positive effect on green buying behavior, (2) social norm environmental green positively influences buying behavior, (3) peer influence positive effect against green buying behavior, (4) green self-identity positive effect on green buying behavior. It can be concluded that the behavior of buying environmentally friendly products derived from individual norms, norms of social environment, the influence of friends and the identity of consumers who are environmentally friendly.

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