DETAIL KOLEKSI

Anteseden Dan Konsekwensi Dari Opinion Leardeship Behavior Dan Opinion Seeking Behavior Dalam Jejaring Sosial


Oleh : Rizky Binanda Puteralinang

Info Katalog

Nomor Panggil : 2016_TA_MJ_022111112

Penerbit : FEB - Usakti

Kota Terbit : Jakarta

Tahun Terbit : 2016

Pembimbing 1 : Harsini Sutomo

Subyek : Opinion leadership behavior;Opinion seeking behavior

Kata Kunci : social capital, innovativeness, trust, e-WOM.


File Repositori
No. Nama File Ukuran (KB) Status
1. 2016_TA_MJ_022111112.-Halaman-Judul.pdf 1594.49
2. 2016_TA_MJ_022111112.Bab-1.pdf 1859.41
3. 2016_TA_MJ_022111112.-Bab-2.pdf 1988.67
4. 2016_TA_MJ_022111112.Bab-3.pdf 2633.43
5. 2016_TA_MJ_022111112.-Bab-4.pdf 2085.33
6. 2016_TA_MJ_022111112.-Bab-5.pdf 1814.85
7. 2016_TA_MJ_022111112-Daftar-Pustaka.pdf 1850.03
8. 2016_TA_MJ_022111112-Lampiran.pdf 4366.96

T Tujuan dari penelitian ini untuk menguji pengaruh Social Capital, Innovativeness, dan Trust terhadap e-WOM melalui Opinion Leadership Behavior dan Opinion Seeking Behavior. Penelitian ini dilakukan di Jakarta bagi pengguna media sosial instagram, facebook, dan twitter. Alat analisis yang digunakan untuk menguji hipotesis penelitian adalah Structural eqution model (SEM), dengan jumlah sampel 235 responden.Hasil penelitian menunjukkan bahwa Social Capital berpengaruh terhadap opinion leadership behavior, Innovativeness berpengaruh terhadap opinion seeking behavior, dan Trust berpengaruh terhadap opinion seeking behavior,dan opinion leadership behavior dan opinion seeking behavior berpengaruh terhadap e-WOM. Penelitian ini memiliki keterbatasan responden yang digunakan terbatas pada pengguna facebook, twitter, dan instagram. Variabel ini tidak memasukan purcahse intention yang di pengaruhi EWOM

T The purpose of this study to examine the influence of Social Capital, Innovativeness and Trust on e-WOM through Opinion Leadership Opinion Seeking Behavior and Behavior. This research was conducted in Jakarta for instagram users of social media, facebook, and twitter. Analyzer used to test the hypothesis of the research is eqution Structural modeling (SEM), with a sample of 235 responden.Hasil Social Capital research shows that the effect on opinion leadership behavior, Innovativeness influence on opinion-seeking behavior, and influence the opinion Trust seeking behavior, and opinion leadership behavior and opinion-seeking behavior affect the e-WOM. This study has limitations respondents used is limited to users of facebook, twitter and instagram. This variable does not include purcahse intention is influenced EWOM

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