DETAIL KOLEKSI

Tinjauan Keberadaan Pasar Modern Terhadap Pasar Tradisional Di Kota Depok


Oleh : Jaka Septri Suhada

Info Katalog

Nomor Panggil : 083.46

Penerbit : FALTL - Usakti

Kota Terbit : Jakarta

Tahun Terbit : 2009

Pembimbing 1 : Aidid A. Gafar

Pembimbing 2 : Hayati Sari Hasibuan

Subyek : Retail trade

Kata Kunci : existence of the review,the traditional market, the modern market, Kota Depok.


File Repositori
No. Nama File Ukuran (KB) Status
1. 2009_TA_PL_08304007_Halaman-judul.pdf 942.07
2. 2009_TA_PL_08304007_Bab-1.pdf 827.98
3. 2009_TA_PL_08304007_Bab-2.pdf 1046.46
4. 2009_TA_PL_08304007_Bab-3.pdf 1914.66
5. 2009_TA_PL_08304007_Bab-4.pdf 1663.5
6. 2009_TA_PL_08304007_Bab-5.pdf 705.13
7. 2009_TA_PL_08304007_Daftar-pustaka.pdf 624.57
8. 2009_TA_PL_08304007_Lampiran.pdf 656.36

P Pertumbuhan jenis rite! di Indonesia diperkirakan akan semakin meningkat seiring dengan semakin luasnya kesempatan untuk dapat lebih berkembang. Hal tersebut terkait dengan semakin tingginya tingkat konsumsi masyarakat Indonesia dibanding tahun-tahun sebelumnya. Bila pasar rite! modem menunjukkan pertumbuhan yang baik, pasar tradisional justru sebaliknya. pangsa pasar tradisional semakin lama semakin berkurang dengan kehadiran pasar modem. Bahkan selama periode tahun 2001-2006 pangsa pasar tradisional mengalami pertumbuhan negatif sebesar 9,6 persen, ha! ini disebabkan oleh pertumbuhan pasar rite! modem yang kian ekspansif dan perubahan perilaku belanja konsumen.Penelitian ini meninjau pengaruh pasar modem pada pasar tradisional di Kota Depok secara kualitatif dengan menggunakan metode deskriptif- eksploratif kuisioner serta wawancara mendalam. Temuan-temuan kualitatif menunjukkan bahwa kelesuan yang terjadi di pasar tradisional disebabkan oleh faktor keberadaan pasar modem yang berlokasi dekat dengan pasar tradisional. Selain itu faktor permasalahan internal pasar tradisional juga memberikan pengaruh terhadap kelesuan pasar tersebut. Karena itu, untuk menjamin keberlangsungan pasar tradisional diperlukan perbaikan sistem pengelolaan pasar tradisional yang memungkinannya dapat bersaing dan tetap bertahan bersama kehadiran pasar modem. Selain perbaikan dari masing-masing pasar tradisional maupun pasar modern, peran pemerintah sebagai penentu kebijakan dan peraturan diharapkan dapat memberikan pengaruh yang positif terhadap keberlangsungan dan perkembangan pasar tradisional.Dari beberapa pedagang yang diteliti menunjukkan adanya penurunan omset penjualan yang dipengaruhi oleh keberadaan pasar modem. Selebihnya dipengaruhi oleh faktor Iain diluar maupun didalam pasar tradisional seperti tingkat kenyamanan dan kebersihan yang kurang baik. Beberapa kebijakan dan peraturan yang mengatur pasar tradisional dan pasar modem di Indonesia sebenamya telah dikeluarkan, implementasi yang nyata dari berbagai pihak diharapkan dapat mempertahankan keberadaan pasar tradisional.Kata kunci: tinjauan keberadaan, pasar tradisional, pasar modem, Kota Depok

T Type of retail growth in Indonesia is estimated to be increasing along with the extent of the opportunity to be more developed. It is associated with the increasing levels of consumption of the Indonesian people than previous years. when the modern retail market shows good growth, the traditional market in reverse. The traditional market old reduced the presence of the modern market. even over a period of years 2001-2006 the market share of traditional experience negative growth of 9.6 percent, this is caused by the growth of modern retail market is more expansive and changing behavior of consumers.This study reviewed the influence of modern markets toward thetraditional markets in the city of Depok with the use of qualitative methods of descriptive - eksploratif kuisioner and depth interviews. Qualitative findings showed that sluggishness that occurred in traditional markets due to the existence of the factor market is located near the modern with the traditional market. Besides internal factors of the traditional market also provides the influence of market sluggishness. Therefore, to ensure the continuity of the traditional market management system needed improvement of the traditional market alow can still survive and compete with modern market presence. In addition to the improvement of their traditional markets and modern markets, the role of government as the determination of policies and regulations are expected to provide a positive influence on the sustainability and development of traditional markets.Of some traders who examined showed a decrease in sales turnover is influenced by the existence of the modern market. More influenced by other factors as well as outside the traditional markets such as the level of comfort and cleanliness that are less good. Some of the policies and regulations that set the traditional markets and modern markets in Indonesia, it has been issued, the real implementation of the various parties are expected to maintain the existence of the traditional markets.Keywords : existence of the review, the traditional market, the modern market, KotaDepok.

T Type of retail growth in Indonesia is estimated to be increasing along with the extent of the opportunity to be more developed. It is associated with the increasing levels of consumption of the Indonesian people than previous years. when the modern retail market shows good growth, the traditional market in reverse. The traditional market old reduced the presence of the modern market. even over a period of years 2001-2006 the market share of traditional experience negative growth of 9.6 percent, this is caused by the growth of modern retail market is more expansive and changing behavior of consumers.This study reviewed the influence of modern markets toward thetraditional markets in the city of Depok with the use of qualitative methods of descriptive - eksploratif kuisioner and depth interviews. Qualitative findings showed that sluggishness that occurred in traditional markets due to the existence of the factor market is located near the modern with the traditional market. Besides internal factors of the traditional market also provides the influence of market sluggishness. Therefore, to ensure the continuity of the traditional market management system needed improvement of the traditional market alow can still survive and compete with modern market presence. In addition to the improvement of their traditional markets and modern markets, the role of government as the determination of policies and regulations are expected to provide a positive influence on the sustainability and development of traditional markets.Of some traders who examined showed a decrease in sales turnover is influenced by the existence of the modern market. More influenced by other factors as well as outside the traditional markets such as the level of comfort and cleanliness that are less good. Some of the policies and regulations that set the traditional markets and modern markets in Indonesia, it has been issued, the real implementation of the various parties are expected to maintain the existence of the traditional markets.Keywords : existence of the review, the traditional market, the modern market, KotaDepok.

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