DETAIL KOLEKSI

Anteseden Dari Purchase Intention


Oleh : Rully Martono

Info Katalog

Nomor Panggil : 2017_TA_MJ_022110068

Penerbit : FEB - Usakti

Kota Terbit : Jakarta

Tahun Terbit : 2017

Pembimbing 1 : Ayu Ekasari

Subyek : Website design quality;Marketing management;Perceived product quality

Kata Kunci : perceived information task fit, purchase, product quality.


File Repositori
No. Nama File Ukuran (KB) Status
1. 2017_TA_MJ_022110068_Halaman-Judul.pdf 1588.95
2. 2017_TA_MJ_022110068_Bab-1.pdf 1510.33
3. 2017_TA_MJ_022110068_Bab-2.pdf 1571.36
4. 2017_TA_MJ_022110068_Bab-3.pdf 1551.22
5. 2017_TA_MJ_022110068_Bab-4.pdf 1577.92
6. 2017_TA_MJ_022110068_Bab-5.pdf 1498.38
7. 2017_TA_MJ_022110068_Daftar-Pustaka.pdf 1496.43
8. 2017_TA_MJ_022110068_Lampiran.pdf 1665.88

P Penelitian ini bertujuan untuk menganalisa pengaruh website design quality terhadap perceived product quality, perceived information task fit dan purchase intention. Selain itu penelitian ini juga akan menganalisa pengaruh perceived product quality dan perceived information task fit terhadap purchase intention, serta pengaruh perceived information task fit terhadap perceived produk quality pada pelanggan website biro perjalanan wisata. Penelitian ini dilakukan dengan metode survei melalui penyebaran kuesioner secara online kepada 200 pelanggan website biro perjalanan wisata. Metode analisis data yang digunakan untuk mengetahui pengaruh antar variabel adalah path analysis. Hasil penelitian ini menunjukkan bahwa website design quality berpengaruh terhadap purchase intention, perceived product quality dan information task fit. Perceived product quality berpengaruh terhadap purchase intention, information task fit berpengaruh terhadap perceived product quality dan purchase intention. Kesimpulannya adalah semakin baik kualitas website, produk dan informasi yang disajikan dari suatu perusahaan, maka kepercayaan pelanggan akan semakin meningkat dan niat pelanggan untuk membeli juga akan meningkat.

T This study aimed to analyze the influence of website design quality of the perceived product quality, perceived fit the task information and purchase intention. In addition this study will also analyze the influence of perceived product quality and task information perceived fit of the purchase intention, as well as the perceived influence of task information fit to the customer perceived quality products travel agency website. The research was conducted by survey method through online questionnaires to 200 customers of the travel agency's website. Data analysis methods used to determine the effect of variables is the path analysis. These results indicate that the quality of website design influence on purchase intention, perceived product quality and information task fit. Perceived product quality influence on purchase intention, information task fit effect on perceived product quality and purchase intention. The conclusion is that the better the quality of the website, products and information presented from a company, customer confidence will increase and the customer's intent to purchase will also increase.

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