DETAIL KOLEKSI

Pengaruh Customer Participation Terhadap Brand Loyalty Melalui Brand Satisfaction


Oleh : Rachmadhani Tino Putri

Info Katalog

Nomor Panggil : 2017_TA_MJ_022130014

Penerbit : FEB - Usakti

Kota Terbit : Jakarta

Tahun Terbit : 2017

Pembimbing 1 : Sri Vandayuli Riorini

Subyek : Customer participation;Marketing management

Kata Kunci : customer participation, brand loyalty, brand satisfaction.


File Repositori
No. Nama File Ukuran (KB) Status
1. 2017_TA_MJ_022130014_Halaman-Judul.pdf 656.77
2. 2017_TA_MJ_022130014_Bab-1.pdf 538.01
3. 2017_TA_MJ_022130014_Bab-2.pdf 597.03
4. 2017_TA_MJ_022130014_Bab-3.pdf 892.12
5. 2017_TA_MJ_022130014_Bab-4.pdf 704.71
6. 2017_TA_MJ_022130014_Bab-5.pdf 483.4
7. 2017_TA_MJ_022130014_Daftar-Pustaka.pdf 537.87
8. 2017_TA_MJ_022130014_Lampiran.bak.pdf 921.94

P Penelitian ini bertujuan untuk menguji dan menganalisis pengaruh Customer Participation terhadap Brand Loyalty melalui Brand Satisfaction pelanggan restoran cepat saji. Sampel yang digunakan dalam penelitian ini berjumlah 230 responden dan dikumpulkan dengan metode purposive sampling. Pengujian dilakukan dengan metode Structural Equation Model (SEM). Hasil dari penelitian ini adalah (1) Customer Participation berpengaruh positif terhadap Brand Satisfaction, (2) Customer Participation tidak berpengaruh positif terhadap Brand Loyalty, (3) Brand Satisfaction berpengaruh positif terhadap Brand Loyalty, (4) Customer Participation berpengaruh positif terhadap Brand Loyalty melalui Brand Satisfaction.

T This study aims to examine and analyze the effect of Customer Participation on Brand Loyalty through Customer Satisfaction Brand fast food restaurants. The sample used in this research is 230 respondents and collected by purposive sampling method. Tests conducted by the method of Structural Equation Model (SEM). The results of this study were (1) Customer Participation positive influence on Brand Satisfaction, (2) Customer Participation no positive effect on Brand Loyalty, (3) Brand Satisfaction positive influence on Brand Loyalty, (4) Customer Participation positive influence on Brand Loyalty through brand Satisfaction.

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