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Pengaruh Product Quality Dan Value For Money Terhadap Cognitive Satisfaction, Dan Dampaknya Terhadap Customer Loyalty


Oleh : Retno Ayu Ambarwati

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Nomor Panggil : 2017_TA_MJ_022131245

Pengarang Pertama : Retno Ayu Ambarwati

Subyek : Product quality;Marketing management;Customers loyalty

Penerbit : FEB - Usakti

Kota Terbit : Jakarta

Tahun Terbit : 2017

Pembimbing 1 : Willy Arafah

Pembimbing 2 :

Kata Kunci : product quality, value for money, cognitive satisfaction, customer loyalty


File Repositori
No. Nama File Ukuran Status
1. 2017_TA_MJ_022131245_Halaman-Judul.pdf 981.27 (KB)
2. 2017_TA_MJ_022131245_Bab-1.pdf 699 (KB)
3. 2017_TA_MJ_022131245_Bab-2.pdf 794.14 (KB)
4. 2017_TA_MJ_022131245_Bab-3.pdf 1011.97 (KB)
5. 2017_TA_MJ_022131245_Bab-4.pdf 929.28 (KB)
6. 2017_TA_MJ_022131245_Bab-5.pdf 498.17 (KB)
7. 2017_TA_MJ_022131245_Daftar-Pustaka.pdf 774.95 (KB)
8. 2017_TA_MJ_022131245_Lampiran.pdf 1352.03 (KB)

S Skripsi ini membahas apakah ada pengaruh positif product quality, value for money terhadap cognitive satisfaction, dan cognitive satisfaction terhadap customer loyalty. Data didapat dengan menyebarkan kuesioner kepada 150 responden kepada konsumen Carrefour di Jakarta. Teknik pengambilan sampel yang digunakan ialah purposive sampling. Metode analisis yang digunakan untuk menguji hipotesa adalah Structural Equation Model (SEM). Hasil pengujian hipotesa menunjukkan terdapat pengaruh positif product quality terhadap cognitive satisfaction, pengaruh positif value for money terhadap cognitive satisfaction, dan pengaruh positif cognitive satisfaction terhadap customer loyalty.

T This thesis discusses whether there is a positive influence product quality, value for money towards cognitive satisfaction, and cognitive satisfaction on customer loyalty. Data obtained by distributing questionnaires to 150 respondents to Carrefour customers in Jakarta. The sampling technique using purposive sampling. Analysis method used to test the hypothesis is Structural Equation Model (SEM). The results of hypothesis testing revealed there is a positive influence of product quality on cognitive satisfaction, positive influence value for money on cognitive satisfaction, and positif influence cognitive satisfaction on customer loyalty.

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