DETAIL KOLEKSI

Pengaruh Online Recommendation Terhadap Consumption Intention Melalui Perceive Value Pada Jejaring Sosial Facebook


Oleh : Raswan Irsyad

Info Katalog

Nomor Panggil : 2017_TA_MJ_022121095

Penerbit : FEB - Usakti

Kota Terbit : Jakarta

Tahun Terbit : 2017

Pembimbing 1 : Luki Adiati Pratomo

Subyek : Online recommendation;Marketing management

Kata Kunci : online recommendation, perceived value, consumption intention.


File Repositori
No. Nama File Ukuran (KB) Status
1. 2017_TA_MJ_022121095_Halaman-judul.pdf 595.9
2. 2017_TA_MJ_022121095_Bab-1.pdf 466.34
3. 2017_TA_MJ_022121095_Bab-2.pdf 568.71
4. 2017_TA_MJ_022121095_Bab-3.pdf 1076.25
5. 2017_TA_MJ_022121095_Bab-4.pdf 761.71
6. 2017_TA_MJ_022121095_Bab-5.pdf 511.48
7. 2017_TA_MJ_022121095_Daftar-pustaka..pdf 576.12
8. 2017_TA_MJ_022121095_Lampiran..pdf 2729.3

P Penelitian ini bertujuan untuk menguji dan menganalisis pengaruh OnlineRecommendation terhadap Consumption Intention melalui Perceived Value padajeajaring sosial Facebook. Sampel yang digunakan dalam penelitian ini berjumlah170 responden dan dikumpulkan dengan metode purposive sampling.Pengujiandilakukan dengan metode Structural Equation Model (SEM). Hasil dari penelitian iniadalah (1) Online Recommendation berpengaruh positif terhadap ConsumptionIntention, (2) Online Recommendation berpengaruh positif terhadap PerceivedValue, (3) Perceived Value berpengaruh positif terhadap Consumption Intention.

T The purpose of this study is to examine and analyze the effect of OnlineRecommendation toward Consumption Intention with Perceive Value of Facebook.The samples being used in this study is 170 respondents. The data collection methodbeing used by this study is purposive sampling. The testing is conducted by usingStructuctural Equation Model (SEM) analysis method. The findings of this study are:(1) Online Recommendation identification has positive effect toward ConsumptionIntention, (2) Online Recommendation has positive effect toward self-brandconnection (3) Perceived Value has positive effect toward Consumption Intention.

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