DETAIL KOLEKSI

Antesedensi Dan Konsekuensi Dari Corporate Image


Oleh : Hafida Nabilla

Info Katalog

Nomor Panggil : 2017_TA_MJ_022131005

Penerbit : FEB - Usakti

Kota Terbit : Jakarta

Tahun Terbit : 2017

Pembimbing 1 : Asep Hermawan

Subyek : Corporate social responsibility;Marketing management

Kata Kunci : corporate social responsibility, corporate reputation, word-ofMouth, corporate image


File Repositori
No. Nama File Ukuran (KB) Status
1. 2016_TA_MJ_022131005_Halaman-Judul.pdf 1061.96
2. 2016_TA_MJ_022131005_Bab-1.pdf 654.93
3. 2016_TA_MJ_022131005_Bab-2.pdf 817.85
4. 2016_TA_MJ_022131005_Bab-3.pdf 1002.9
5. 2016_TA_MJ_022131005_Bab-4.pdf 1089.61
6. 2016_TA_MJ_022131005_Bab-5.pdf 421.21
7. 2016_TA_MJ_022131005_Daftar-Pustaka.pdf 783.57
8. 2016_TA_MJ_022131005_Lampiran.pdf 1833.56

P Penelitian ini menguji pengaruh Corporate Social Responsibility, Corporate Reputation, Word-of-Mouth dan Corporate Image terhadap kepercayaan konsumen pada produk Toyota. Sampel yang digunakan adalah sebanyak 133 konsumen yang pernah menggunakan produk mobil perusahaan Toyota. Metode yang digunakan adalah metode non-probability sampling dengan teknik purposive sampling dan menggunakan alat analisa structural equation modeling. Hasil penelitian ini menunjukkan bahwa Corporate Social Responsibility berpengaruh positif terhadap Corporate Reputation, Corporate Reputation berpengaruh positif terhadap Customer Trust, Corporate Reputation berpengaruh positif terhadap Word-of-Mouth, Corporate Social Responsibility berpengaruh positif terhadap Customer Trust, Corporate Social Responsibility berpengaruh positif terhadap Corporate Image, Corporate Image berpengaruh positif terhadap Customer Trust. Sebaiknya peneliti yang akan datang menambahkan hipotesis lain, yaitu variabel Perceived Service Value yang berpengaruh terhadap Customer Trust (Jalilvand et al., 2017).

T This study examines the effect of Corporate Social Responsibility, Corporate Image, Word-of-Mouth and Corporate Image on Consumer Trust in Toyota products. The sample of this study is 133 customers who has used Toyota company car product. The method is used non-probability sampling with purposive sampling techniques and structural equation modeling as analysis tools. The results showed that Corporate Social Responsibility positive influence on Corporate Reputation, Corporate Reputation positive influence on Customer Trust, Corporate Reputation positive influence on Word-of-Mouth, Corporate Social Responsibility positive influence on Customer Trust, Corporate Social Responsibility positive influence on Corporate Image, Corporate Image positive influence on Customer Trust. The future researchers should add another hypothesis: variable Perceived Service Value has positive influence on Customer Trust (Jalilvand et al., 2017)

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