DETAIL KOLEKSI

Pengarug Nilai Pelanggan Terhadap Intensitas Pembelian


Oleh : Jasofta Graha Saputra

Info Katalog

Nomor Panggil : 2017_TA_MJ_022131071

Penerbit : FEB - Usakti

Kota Terbit : Jakarta

Tahun Terbit : 2017

Pembimbing 1 : Robert Kristaung

Subyek : Functional value

Kata Kunci : hedonic value, symbolic / expressive value, financial value and purchase intensity


File Repositori
No. Nama File Ukuran (KB) Status
1. 2017_TA_MJ_022131071_Halaman-Judul.pdf 1081.72
2. 2017_TA_MJ_022131071_Bab-1.pdf 529.74
3. 2017_TA_MJ_022131071_Bab-2.pdf 586.14
4. 2017_TA_MJ_022131071_Bab-3.pdf 742.57
5. 2017_TA_MJ_022131071_Bab-4.pdf 572.58
6. 2017_TA_MJ_022131071_Bab-5.pdf 458.38
7. 2017_TA_MJ_022131071_Daftar-Pustaka.pdf 462.21
8. 2017_TA_MJ_022131071_Lampiran.pdf 1130.97

P Penelitian ini bertujuan untuk menguji dan menganalisis pengaruh FunctionalValue, Hedonic Value, Symbolic/expressive Value dan Financial Value terhadapPurchase Intention pengguna Bussines Class Garuda Indonesia. Sampel yangdigunakan dalam penelitian ini berjumlah 219 responden dan dikumpulkan denganmetode purposive sampling. Pengujian dilakukan dengan metode StructuralEquation Model (SEM). Hasil dari penelitian ini adalah (1) Functional Valueberpengaruh positif terhadap Purchase Intention, (2) Hedonic Value berpengarubpositif terhadap Purchase Intention, (3) Symbolic/expressive Value berpengaruhpositif terhadap Purchase Intention , (4) Financial Value tidak berppengaruh positifterhadap Purchase Intention.

T The objective of this study is to examine and analyze the effect of FunctionalValue, Hedonic Value, Symbolic/Expressive Value, and Financial Value towardPurchase Intention from customers of Bussines Class of Garuda Indonesia. Thesamples being used in this study is 219 respondents. The data collection methodbeing used by this study is purposive sampling. The testing is conducted by usingStructuctural Equation Model (SEM) analysis method. The findings of this studyare: (1) Functional Value has a positive effect toward Purchase Intention, (2)Hedonic Value has positive effect toward Purchase Intention, (3)Symbolic/Expressive Value has a positive effect toward Purchase Intention, (4)Financial Value has no a positive effect toward Purchase Intention.

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