DETAIL KOLEKSI

Pengaruh Perceived Risk Terhadap Purchase Intention


Oleh : Dewi Sri Rejeki

Info Katalog

Nomor Panggil : 2017_TA_MJ_022132014

Penerbit : FEB - Usakti

Kota Terbit : Jakarta

Tahun Terbit : 2017

Pembimbing 1 : Luki Adiati Pratomo

Subyek : Financial risk;Marketing management;Functional risk

Kata Kunci : modern market, buying interest, perceived risk, personal brand


File Repositori
No. Nama File Ukuran (KB) Status
1. 2017_TA_MJ_022132014_Halaman-Judul.pdf 923.95
2. 2017_TA_MJ_022132014_Bab-1.pdf 592.68
3. 2017_TA_MJ_022132014_Bab-2.pdf 894.97
4. 2017_TA_MJ_022132014_Bab-3.pdf 1590
5. 2017_TA_MJ_022132014_Bab-4.pdf 886.28
6. 2017_TA_MJ_022132014_Bab-5.pdf 530.58
7. 2017_TA_MJ_022132014_Daftar-Pustaka.pdf 774.34
8. 2017_TA_MJ_022132014_Lampiran.pdf 2809.84

P Penelitian ini bertujuan untuk mengetahui adanya pengaruh perceived risk terhadap purchase intention pada produk private labels di pasar modern Indonesia. Penelitian ini menggunakan sumber data primer yang didapat secara langsung dari sumbernya dengan cara menyebarkan kuesioner dengan menggunakan tehnik purpose sampling. Data yang digunakan sebanyak 200 responden dengan kriteria minimum 18 tahun dan maksimum >61 tahun dan pernah membeli produk private labels. Variabel dependen dalam penelitian ini adalah purchase intention, sedangkan variabel independen adalah perceived functional risk, perceived financial risk, physical risk, dan perceived psychological risk. Metode penelitian yang digunakan adalah analisis SEM uji kualitas data menggunakan uji validitas dan uji reabilitas. Hasil penelitian menunjukkan bahwa terdapat pengaruh negatif antara perceived financial risk, perceived physical risk terhadap purchase intention pada produk private labels dan pada perceived functional risk, perceived psychological risk tidak terdapat pengaruh terhadap purchase intention pada produk private labels. Implikasi bagi manajer untuk dapat meningkatkan niat beli konsumen dengan memperhatikan faktor-faktor seperti perceived financial risk dan perceived physical risk agar konsumen tertarik dan membeli produk private labels.

T The purpose of this study is to determine the influence of perceived risk to purchase intentionon a private label products in Indonesia modern market. This study used primary data sources obtained directly by distributing questionnaires using purposive sampling techniques. It was 200 respondents with minimum criteria of period at least 18 years while maximum of period is > 61 years and have bought private label products. The dependent variable in this study is purchase intention, while independent variables are considered functional risk, perceived financial risk, physical risk, and perception of psychological risk. The research method used is SEM analysis of data quality test using validity test and reliability test. The results indicate that there was a negative effect on financial risk, the perceived physical risk to buying an interest in functional perception, the psychological risk has no effect on purchase intention on private label product. The implications for the manager is to increase consumer buying intentions by taking into account factors such as perceptions of financial risk and perceptions of physical risk

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