DETAIL KOLEKSI

Pengaruh Free Gifts Terhadap Purchase Satisfaction Melalui Happiness Pada Toko Online Lazada


Oleh : Kristo Aji P

Info Katalog

Nomor Panggil : 022122012

Penerbit : FEB - Usakti

Kota Terbit : Jakarta

Tahun Terbit : 2017

Pembimbing 1 : Robert Kristaung

Subyek : Perceived usefulness;Marketing Management

Kata Kunci : perceived quality, perceived ingenuity, perceived cost, happiness, purchase sa


File Repositori
No. Nama File Ukuran (KB) Status
1. 2017_TA_MJ_022122012_Halaman-Judul.pdf 1064.5
2. 2017_TA_MJ_022122012_Bab-1.pdf 663.16
3. 2017_TA_MJ_022122012_Bab-2.pdf 1125.34
4. 2017_TA_MJ_022122012_Bab-3.pdf 1172.94
5. 2017_TA_MJ_022122012_Bab-4.pdf 887.73
6. 2017_TA_MJ_022122012_Bab-5.pdf 531.63
7. 2017_TA_MJ_022122012_Daftar-Pustaka.pdf 639.56
8. 2017_TA_MJ_022122012_Lampiran.pdf 1925.73

P Penelitian ini bertujuan untuk menguji dan menganalisis Antecedents dari PurchaseSatisfaction pada Toko Online Lazada. Sampel yang digunakan dalam penelitian iniberjumlah 150 responden pelanggan toko online Lazada. Metode penarikan sampelyang digunakan adalah purposive sampling. Pengujian hipotesis penelitian dilakukandengan metode Structural Equation Model (SEM). Profil responden dalam penelitianini memuat jenis kelamin, pendidikan, pekerjaan, penghasilan perbulan, danpengeluaran per bulan. Hasil penelitian ini menyatakan: (1) Happiness berpengaruhpositif terhadap online purchase satisfaction, (2) Perceived usefulness berpengaruhpositif terhadap online purchase satisfaction, (3) Perceived quality berpengaruh positifterhadap online purchase satisfaction, (4) Perceived ingenuity berpengaruh positifterhadap online purchase satisfaction, dan (5) Perceived cost berpengaruh positifterhadap online purchase satisfaction.

T The objective of this study is to examine and analyze Antecedents of PurchaseSatusfaction At Online Shop Lazada Jakarta. The samples being used in this study is150 respondents of online shop Lazada. Data collection method that used in this studyis purposive sampling. Hypothetical testing is conducted using Structuctural EquationModel (SEM). The findings of this study are: (1) Happiness has positive effect ononline purchase satisfaction, (2) Perceived usefulness has positive effect on onlinepurchase satisfaction, (3) Perceived quality has positive effect on online purchasesatisfaction, (4) Perceived ingenuity has positive effect on online purchasesatisfaction, and (5) Perceived cost has positive effect on online purchase satisfaction.

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