DETAIL KOLEKSI

Anteseden Dari Purchase Intention


Oleh : Octavianus Mahulae

Info Katalog

Nomor Panggil : 2017_TA_MJ_022130027

Penerbit : FEB - Usakti

Kota Terbit : Jakarta

Tahun Terbit : 2017

Pembimbing 1 : Nidjat Ibrahim

Subyek : Purchase intention;Marketing management

Kata Kunci : attitude, brand consciousness, percived behavioral


File Repositori
No. Nama File Ukuran (KB) Status
1. 2017_TA_MJ_022130027_Halaman-Judul.pdf 696.14
2. 2017_TA_MJ_022130027_Bab-1.pdf 257.67
3. 2017_TA_MJ_022130027_Bab-2.pdf 310.07
4. 2017_TA_MJ_022130027_Bab-3.pdf 511.08
5. 2017_TA_MJ_022130027_Bab-4.pdf 460.21
6. 2017_TA_MJ_022130027_Bab-5.pdf 107.86
7. 2017_TA_MJ_022130027_Daftar-Pustaka.pdf 254.49
8. 2017_TA_MJ_022130027_Lampiran.pdf 809.89

P Penelitian ini bertujuan untuk menganalisa pengaruh attitude, percived behavioral control,Subjective norm,dan brand consciousness terhadap purchase intention. Jenis data penelitian ini adalah data primer yang didapatkan dari kuesioner. Teknik pengambilan sampel yang digunakan adalah purposive sampling. Variabel dependen di dalam penelitian ini adalah purchase intention dan variabel independen adalah attitude, percived behavioral control,Subjective norm,dan brand consciousness. Hasil penelitian ini menjukkan bahwa, 1) attitude berpengaruh positif terhadap purchase intention. , 2) percived behavioral control,berpengaruh positif terhadap purchase intention. , 3) Subjective norm tidak berpengaruh terhadap purchase intention. , 4) brand consciousness tidak berpengaruh terhadap purchase intention.

T The purpose of this research was to analyzed the influence of attitude, percived behavioral control,Subjective norm,and brand consciousness to purchase intention. Data of this research is primary data that was achieved by questionnaire. The technique was used to take the sample is purposive sampling. Dependen variable in this research is purchase intention and the independen variable is attitude, percived behavioral control,Subjective norm,and brand consciousness. results of the research showed that 1) attitude had possitive influence to purchase intention. , 2) percived behavioral control had possitive influence to purchase intention. , 3) Subjective norm had no influence to purchase intention. , 4) brand consciousness had no influence to purchase intention.

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