DETAIL KOLEKSI

Konsekuensi Dari Satisfaction Invesment Size, Dan Quality Of Alternative


Oleh : Muhammad Shani Danar Putra

Info Katalog

Nomor Panggil : 2018_TA_MJ_022131297

Penerbit : FEB - Usakti

Kota Terbit : Jakarta

Tahun Terbit : 2018

Pembimbing 1 : Fatik Rahayu

Subyek : Satisfaction;Marketing management

Kata Kunci : satisfaction, investment size, quality of alternative, brand commitment, and repurchase intention


File Repositori
No. Nama File Ukuran (KB) Status
1. 2018_TA_MJ_022131297_Halaman-Judul.pdf 891.04
2. 2018_TA_MJ_022131297_Bab-1.pdf 623.36
3. 2018_TA_MJ_022131297_Bab-2.pdf 709.93
4. 2018_TA_MJ_022131297_Bab-3.pdf 927.66
5. 2018_TA_MJ_022131297_Bab-4.pdf 844.83
6. 2018_TA_MJ_022131297_Bab-5.pdf 505.86
7. 2018_TA_MJ_022131297_Daftar-Pustaka.pdf 665.99
8. 2018_TA_MJ_022131297_Lampiran.pdf 2745.15

P Penelitian ini bertujuan untuk menguji dan menganalisis seberapa besar Satisfaction, Investment Size, Quality of Alternative berpengaruh terhadap Repurchase Intention melalui Brand Commitment pada merek Nike di Indonesia. Penelitian ini menggunakan purposive sampling dengan jumlah sampel 220 responden. Pengujian dilakukan dengan metode Structural Equation Model (SEM). Hasil dari penelitian menunjukkan bahwa mengindikasikan variabel Satisfaction, Investment Size berpengaruh terhadap Brand Commitment dan Brand Commitment berpengaruh terhadap Repurchase Intention, sedangkan variabel Quality of Alternative tidak berpengaruh terhadap Brand Commitment. Hasil tersebut mengindikasikan bahwa Nike harus memperhatikan kepuasan dan kebutuhan serta keinginan konsumen untuk dapat menimbulkan komitmen kepada konsumen sehingga konsumen membeli dan menggunakan kembali produk Nike.

T This study aims to test and analyze how much Satisfaction, Investment Size, Quality of Alternative effect on Repurchase Intention through Brand Commitment on Nike brand in Indonesia. This study used purposive sampling with total sample 220 respondents. The test is done by Structural Equation Model (SEM) method. Result of research indicate that indicate variable Satisfaction, Investment Size influence to Brand Commitment and Brand Commitment influence to Repurchase Intention, while variable of Quality of Alternative have no effect to Brand Commitment. These results indicate that Nike should pay attention to the satisfaction and needs and desires of consumers to be able to generate commitment to consumers so that consumers repurchase and reuse Nike products.

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