DETAIL KOLEKSI

Konsekuensi Dari E-tailq Dan Hedonism Dalam Berbelanja Online


Oleh : Haidir Junior

Info Katalog

Nomor Panggil : 2018_TA_MJ_022131193

Penerbit : FEB - Usakti

Kota Terbit : Jakarta

Tahun Terbit : 2018

Pembimbing 1 : Ina Oktaviana Matusin

Subyek : E-tailq;Marketing management

Kata Kunci : e-tailq, web layout, web info, customer service, fulfilment, privacy, hedonism, e-satisfaction.


File Repositori
No. Nama File Ukuran (KB) Status
1. 2018_TA_MJ_022131193_Halaman-Judul.pdf 1112.08
2. 2018_TA_MJ_022131193_Bab-1.pdf 588.84
3. 2018_TA_MJ_022131193_Bab-2.pdf 924.62
4. 2018_TA_MJ_022131193_Bab-3.pdf 1294.17
5. 2018_TA_MJ_022131193_Bab-4.pdf 1165.19
6. 2018_TA_MJ_022131193_Bab-5.pdf 571.61
7. 2018_TA_MJ_022131193_Daftar-Pustaka.pdf 569.45
8. 2018_TA_MJ_022131193_Lampiran.pdf 4502.15

P Penelitian ini bertujuan untuk meneliti pengaruh e-tailq dan hedonism terhadap e-loyalty melalui e-satisfaction. Rumusan masalah diteliti adalah apakah terdapat pengaruh dari web layout, web info, customer service, fulfillment, privacy, dan hedonism terhadap e-loyalty melalui e-satifaction pada konsumen e-commerce. Metode pengambilan sampel yang digunakan dalam penelitian ini adalah dengan menggunakan metode non probability sampling, yaitu dengan teknik purposive sampling. Sampel yang digunakan dalam penelitian ini adalah konsumen yang berbelanja online minimal satu kali sebulan dalam enam bulan terakhir. Jumlah sampel yang diambil sebanyak 186 responden. Alat analisis yang digunakan dalam penelitian ini adalah menggunakan Structural Equation Modelling (SEM) dengan bantuan software AMOS. Hasil analisis menunjukan bahwa web layout berpengaruh positif terhadap e-satisfaction, web info berpengaruh positif terhadap e-satisfaction, customer service berpengaruh positif terhadap e-satisfaction, fulfilmentberpengaruh positif terhadap e-satisfaction, privacy berpengaruh positif terhadap e-satisfaction, hedonism berpengaruh positif terhadap e-satisfaction, e-satisfaction berpengaruh positif terhadap e-loyalty

T This research aims to examine the influence of e-tailq and hedonism towards e-loyalty through e-satisfaction. The outline of the issue examined is whether there is influence of web layouts, web info, customer service, fulfillment, privacy, and hedonism against e-loyalty through e-satifaction in the consumer e-commerce. Sampling method used in this research is to use methods of non probability sampling, purposive sampling technique that is with. The sample used in this study was consumers who shopped online at least once a month in the last six months. The number of samples taken as many as 186 respondents. Analytical tools used in this research is to use Structural Equation Modelling (SEM) with the help of software AMOS. The results of the analysis show that the positive effect against layout web e-satisfaction, positive effect against web info e-satisfaction, customer service positive effect against e-satisfaction, fulfilment of positive effect against e-satisfaction, the positive effect of privacy against e-satisfaction, positive effect against hedonism e-satisfaction, e-satisfaction a positive effect against e-loyalty

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