DETAIL KOLEKSI

Anteseden Green Product Purchase Decision


Oleh : Nur Andini Putri

Info Katalog

Nomor Panggil : 2018_TA_MJ_022132042

Penerbit : FEB - Usakti

Kota Terbit : Jakarta

Tahun Terbit : 2018

Pembimbing 1 : Ayu Ekasari

Subyek : Green product experience;Marketing management

Kata Kunci : supporting environmental protection, drive for environmental responsibility, green product experienc


File Repositori
No. Nama File Ukuran (KB) Status
1. 2018_TA_MJ_022132042_Halaman-Judul.pdf 811.67
2. 2018_TA_MJ_022132042_Bab-1.pdf 528.78
3. 2018_TA_MJ_022132042_Bab-2.pdf 805.88
4. 2018_TA_MJ_022132042_Bab-3.pdf 1078.97
5. 2018_TA_MJ_022132042_Bab-4.pdf 897.2
6. 2018_TA_MJ_022132042_Bab-5.pdf 488.89
7. 2018_TA_MJ_022132042_Daftar-Pustaka.pdf 577.5
8. 2018_TA_MJ_022132042_Lampiran.pdf 2484.92

P Penelitian ini bertujuan untuk menganalisis pengaruh Suporting envirionmental protection, Drive for environmental resposibillity, Green product experience, Environmental friendliness of companies, dan Social appeal terhadap Green product purchase decision. Rancangan penelitian yang digunakan dalam penelitian ini merupakan pengujian hipotesis (hypothesis testing). Data dikumpulkan dari 250 responden menggunakan purposive sampling yaitu responden yang dalam jangka waktu dua tahun terakhir ini pernah mengunakan produk hijau atau ramah lingkungan. Uji hipotesis dalam penelitian ini menggunakan metode Regresi Linier Berganda. Hasil uji hipotesis menunjukan bahwa Supporting environmental protection, Drive for environmental responsibility, Green product experience, Environmental friendliness of companies, social appael berperngaruh signifikan terhadap Green products purchase decision. Hasil penelitian diharapkan dapat digunakan sebagai masukan bagi produsen produk hijau.

T This study aims to analyze the influence of Supporting environmental protection, Drive for environmental responsibilities, Green product experience, Environmental friendliness of companies, and Social Appeal toward Green product purchase decision. The research method used in this study is hypothesis testing (hypothesis testing). Data was collected from 250 respondents using purposive sampling, the people have experienced in last two years used green products. The hypotheses were tested using Multiple Linear Regression method. Supporting environmental protection, the drive for environmental responsibility, the green product experience, the environmental friendliness of companies, the social appeal have significant impact on the Green products purchase decision. Hopefully, the result of the study can be used as valuable inputs for green products marketers.

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