DETAIL KOLEKSI

Konsekuensi Price Promotion


Oleh : Ricka Karlina Effendi

Info Katalog

Nomor Panggil : 2018_TA_MJ_022122010

Penerbit : FEB - Usakti

Kota Terbit : Jakarta

Tahun Terbit : 2018

Pembimbing 1 : Harsini Sutomo

Subyek : Price promotion;Marketing management

Kata Kunci : price promotion, food and beverage quality, customer sactisfaction, repeat purchase intention, starb


File Repositori
No. Nama File Ukuran (KB) Status
1. 2018_TA_MJ_022122010_Halaman-Judul.pdf 746.12
2. 2018_TA_MJ_022122010_Bab-1.pdf 557.35
3. 2018_TA_MJ_022122010_Bab-2.pdf 852.78
4. 2018_TA_MJ_022122010_Bab-3.pdf 1082.42
5. 2018_TA_MJ_022122010_Bab-4.pdf 915.15
6. 2018_TA_MJ_022122010_Bab-5.pdf 472.27
7. 2018_TA_MJ_022122010_Daftar-Pustaka.pdf 540.88
8. 2018_TA_MJ_022122010_Lampiran.pdf 2577.89

P Penelitian ini bertujuan untuk menguji dan menganalisis Pengaruh Promosi Harga Terhadap Keinginan Membeli Kembali Melalui Kepuasan Konsumen dan Kualitas Produk pada Starbuck Jakarta. Sampel yang digunakan dalam penelitian ini berjumlah 145 responden dengan menggunakan metode penarikan sampel purposive sampling. Pengujian hipotesis penelitian dilakukan dengan metode Structural Equation Model (SEM). Hasil penelitian ini menyatakan: (1) Promosi harga berpengaruh signifikan terhadap kualitas makanan dan minuman, (2) Promosi Harga berpengaruh signifikan terhadap keinginan membeli, (3) Promosi Harga berpengaruh signifikan terhadap kepuasan konsumen, (4) Kualitas makanan dan minuman berpengaruh signifikan terhadap kepuasan konsumen, dan (5) Kepuasan konsumen berpengaruh signifikan terhadap keinginan membeli kembali.

T The objective of this study is to examine and analyze Influencing of Price Promotion On Repeat Purchase Intention Through Customer Satisfaction and Product At Starbuck Jakarta. The samples being used in this study is 145 respondents. Data collection method that used in this study is purposive sampling. Hypothetical testing is conducted using Structuctural Equation Model (SEM). The findings of this study are: (1) Price promotion has significance effect on food and beverage quality, (2) Price promotion has significance effect on repeat purchase intention, (3) Price promotion has significance effect on customer satisfaction, (4) Food and beverage quality has significance effect on customer satisfaction, and (5) Customer satisfaction has positive effect on performance expectancy, and (6) Compatibility has significance effect on repeat purchase intention.

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