DETAIL KOLEKSI

Antecedents Happiness From Purchase On Social Media


Oleh : Hendra Muliyana

Info Katalog

Nomor Panggil : 2018_TA_MJ_022141019

Penerbit : FEB - Usakti

Kota Terbit : Jakarta

Tahun Terbit : 2018

Pembimbing 1 : Ganawati

Subyek : Posting purcahse on social media;Marketing management

Kata Kunci : posting purcahse on social media, happiness from purchase, impact of purchase on self, impact of pur


File Repositori
No. Nama File Ukuran (KB) Status
1. 2018_TA_MJ_022141019_Halaman-Judul.pdf 934.48
2. 2018_TA_MJ_022141019_Bab-1.pdf 532.76
3. 2018_TA_MJ_022141019_Bab-2.pdf 697.3
4. 2018_TA_MJ_022141019_Bab-3.pdf 893.8
5. 2018_TA_MJ_022141019_Bab-4.pdf 673.99
6. 2018_TA_MJ_022141019_Bab-5.pdf 496.65
7. 2018_TA_MJ_022141019_Daftar-Pustaka.pdf 525.16
8. 2018_TA_MJ_022141019_Lampiran.pdf 1678.56

P Penelitian ini menguji pengaruh Posting Purchase on Social Media terhadap Happiness from Purchase. Serta menguji pengaruh Posting Purchase on Social Media terhadap Happiness from Purchase melalui Impact of Purchase on Self, dan pengaruh Posting Purchase on Social Media terhadap Impact of Purchase on Interpersonal Relationship. Sampel yang digunakan adalah sebanyak 180 responden yang menggunakan Instagram dan memposting produk sepatu Nike 5 kali dalam 6 bulan terakhir. Analisis data dilakukan dengan menggunakan analisis SEM. Hasil penelitian menunjukkan bahwa Posting Purcahse on Social Media memiliki pengaruh positif yang signifikan terhadap Happines from Purchase, Hasil penelitian menunjukkan bahwa Posting Purchase on Social Media memilki pengaruh positif yang signifikan terhadap Happiness from Purchase melalui Impact of Purchase on Self, dan Hasil penelitian ini meunjukkan bahwa Posting Purchase on Social Media memiliki pengaruh positif yang signifikan terhadap Happines from Purchase melalui Impact of Purchase on Interpersonal Relationship.

T This study examines the influence of Posting Purchase on Social Media with Happiness from Purchase. And test the influence of Posting Purchase on Social Media with Happiness from Purchase through Impact of Purchase on Self, And test the influence of Posting Purchase on Social Media with Happiness from Purchase through Impact of Purchase on Interpersonal Relationship. The sample used is as many as 180 respondents who used media social Instagram and Posting Nike shoes in 5 times in 6 month. Data analysis was done by using SEM analysis. The results show that Posting Purchase on Social Media has a significant positive effect on Happiness from Purchase, The result show that Posting Purchase on Social Media has a significant positive effect on Happiness from Purchase through Impact of Purchase on Self, And the result show that Posting Purcahse on Social Media has a significant positive effect on Happiness from Purchase through Impact of Purchase on Interpersonal Relationship.

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