DETAIL KOLEKSI

Pengaruh Self-brand Connection Terhadap Brand Royalty Apple


Oleh : Muhammad Boy Pangestu

Info Katalog

Nomor Panggil : 2108_TA_MJ_022141002

Penerbit : FEB - Usakti

Kota Terbit : Jakarta

Tahun Terbit : 2018

Pembimbing 1 : Willy Arafah

Subyek : Self-brand experience;Marketing management

Kata Kunci : self-brand experience, brand experience, loyalty


File Repositori
No. Nama File Ukuran (KB) Status
1. 2018_TA_MJ_022141002_Halaman-Judul.pdf 1396.95
2. 2018_TA_MJ_022141002_Bab-1.pdf 754.15
3. 2018_TA_MJ_022141002_Bab-2.pdf 779.45
4. 2018_TA_MJ_022141002_Bab-3.pdf 1295.6
5. 2018_TA_MJ_022141002_Bab-3.pdf 1295.6
6. 2018_TA_MJ_022141002_Bab-5.pdf 502.95
7. 2018_TA_MJ_022141002_Daftar-Pustaka.pdf 642.95
8. 2018_TA_MJ_022141002_Lampiran.pdf 1901.53

P Penelitian ini menguji pengaruh Self-brand Connection terhadap Loyalty Serta menguji pengaruh Self-brand Connection terhadap Brand Experience, dan pengaruh yang digunakan sebanyak 280 responden yang menggunakan produk Apple selama 6 bulan terakhir. Analisis data dilakukan dengan menggunakan analisis SEM. Hasil penelitian menunjukan bahwa Self-brand Connection memiliki pengaruh positif signifikan terhadap Loyalty, Hasil penilitian menunjukan bahwa Self-brand Connection memiliki pengaruh positif signifikan Brand Experience, dan Hasil penelitian ini menunjukan bahwa Self-brand Connection tidak memiliki pengaruh positif yang signifikan terhadap Loyalty dimediasi oleh Brand Experience.

T This study examines the influence Self-brand Connection with Loyalty. And test the influence Self-brand Connection with Brand Experience, And test the influence of Self-brand Connection with Loyalty mediates Brand Experience. The sample used is as many as 280 respondents who used Apple in 6 month. Data analysis was done by using SEM analysis. The results show that Self-brand Connection Media has a significant positive effect on Loyalty, The result show that Self-brand Connection Media has a significant positive effect on Brand Experience, And the result show that Self-brand Connection has a not significant positive effect on Loyalty mediates Brand Experience.

Bagaimana Anda menilai Koleksi ini ?