DETAIL KOLEKSI

Anteseden Dan Konsekuensi Dari Trust Pada Online Retail


Oleh : Marisa Fitria Andika

Info Katalog

Nomor Panggil : 2018_TA_MJ_022164020

Penerbit : FEB - Usakti

Kota Terbit : Jakarta

Tahun Terbit : 2018

Pembimbing 1 : Luki Adiati Pratomo

Subyek : Service quality;Marketing management

Kata Kunci : service quality, trust In the retail, intention to recommendation, retailer online and offline.


File Repositori
No. Nama File Ukuran (KB) Status
1. 2018_TA_MJ_022164020_Halaman-Judul.pdf 1052.8
2. 2018_TA_MJ_022164020_Bab-1.pdf 796.61
3. 2018_TA_MJ_022164020_Bab-2.pdf 818.79
4. 2018_TA_MJ_022164020_Bab-3.pdf 942.6
5. 2018_TA_MJ_022164020_Bab-4.pdf 832.72
6. 2018_TA_MJ_022164020_Bab-5.pdf 544.58
7. 2018_TA_MJ_022164020_Daftar-Pustaka.pdf 732.59
8. 2018_TA_MJ_022164020_Lampiran.pdf 1853.01

P Penelitian ini menguji Anteseden dan Konsekuensi dari Trust pada Online Retail di Jabodetabek. Sampel yang digunakan adalah konsumen yang pernah berbelanja pada retail online (Tokopedia) sebanyak 200 responden. Metode yang digunakan adalah metode non-probability sampling dengan menggunakan alat Analisa Structural Equation Modeling. Hasil penelitian ini menunjukkan bahwa Complementary of Interaction Quality berpengaruh positif terhadap Trust in the Retailer, Complementary of Environment Quality berpengaruh positif terhadap Trust in the Retailer, Complementary of Outcome Quality berpengaruh positif terhadap Trust in the Retailer, dan Trust In The Retailer berpengaruh positif terhadap Intention to Recommendation.

T This study examines antecedents and consequences of trust in online retail in Jabodetabek. The sample used was consumers who had shopped at 200 online retailers (Tokopedia). The method used is a non-probability sampling method using a Structural Equation Modeling Analysis tool. The results of this study indicate that the Complementary of Interaction Quality has a positive effect on Trust in the Retailer, Complementary of Environment Quality has a positive effect on the Trust in the Retailer, Complementary of Outcome Quality has a positive effect on the Trust in the Retailer, and Trust In The Retailer has a positive influence on Intention. to Recommendation.

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