DETAIL KOLEKSI

Antecedent And Consequence Of Customer

5.0


Oleh : Alika Emara

Info Katalog

Nomor Panggil : 2018_TA_MJ_022141079

Penerbit : FEB - Usakti

Kota Terbit : Jakarta

Tahun Terbit : 2018

Pembimbing 1 : Sri Vandayuli Riorini

Subyek : Marketing activities;Marketing management

Kata Kunci : marketing activities, core service, service charge, access convenience, customer experience, custome


File Repositori
No. Nama File Ukuran (KB) Status
1. 2018_TA_MJ_022141079_Halaman-Judul.pdf 1528.2
2. 2018_TA_MJ_022141079_Bab-1.pdf 957.08
3. 2018_TA_MJ_022141079_Bab-2.pdf 952.31
4. 2018_TA_MJ_022141079_Bab-3.pdf 1448.57
5. 2018_TA_MJ_022141079_Bab-4.pdf 1079.47
6. 2018_TA_MJ_022141079_Bab-5.pdf 525.23
7. 2018_TA_MJ_022141079_Daftar-Pustaka.pdf 776.24
8. 2018_TA_MJ_022141079_Lampiran.pdf 1394

P Penelitian ini bertujuan untuk mengetahui Customer Based Brand Equity.Data yang digunakan dalam penelitan ini adalah konsumen klinik kecantikan.Jumlah data yang diambil pada penelitian ini terdapat 200 sampel data. Variabelindependen dalam penelitian ini adalah Customer Based Brand Equity. Variabeldependennya adalah Marketing Activities, Customer Experience. Dari hasilpenelitian ini bahwa Marketing Activities ( Core Service, Service Charge, AccessConvenience), Customer Experience memiliki dampak postif terhadap CustomerBased Brand Equity. Untuk perusahaan harus menerapkan Marketing Activitiesagar berdampak baik kepada Customer Experience dan memberikan nilai tambahkepada perusahaan lewat konsumen ( Customer Based Brand Equity).

T This research aims to determine of Customer Based Brand Equity. The data usedin this study is Consumer of Dermatology Clinic. The number of data taken in thisstudy are 200 sampels data. The independent variables in this study is CustomerBased Brand Equity. The dependent variables are Marketing Activities (Coreservice, Service Charge, Access Convenience . The result of Marketing Activitieshas positive and significant influence to Customer Based Brand Equity. Forcompanies, should implementing a good Marketing Activities to give a goodeffect to Customer Experience and give a value added to companies via consumer(Customer Based Brand Equity).

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