DETAIL KOLEKSI

Konsekuensi Dari Innovation In Retail Experiences Pada Speciality Store

5.0


Oleh : Maulana Afrizal

Info Katalog

Nomor Panggil : 2018_TA_MJ_022142006

Penerbit : FEB - Usakti

Kota Terbit : Jakarta

Tahun Terbit : 2018

Pembimbing 1 : Sri Vandayuli Riorini

Subyek : Marketing innovation;Marketing management

Kata Kunci : marketing innovation, technological innovation, storeimage, satisfaction, word of mouth


File Repositori
No. Nama File Ukuran (KB) Status
1. 2018_TA_MJ_022142006_Halaman-Judul.pdf 1121.67
2. 2018_TA_MJ_022142006_Bab-1.pdf 531.34
3. 2018_TA_MJ_022142006_Bab-2.pdf 634.45
4. 2018_TA_MJ_022142006_Bab-3.pdf 823.74
5. 2018_TA_MJ_022142006_Bab-4.pdf 647.54
6. 2018_TA_MJ_022142006_Bab-5.pdf 480.12
7. 2018_TA_MJ_022142006_Daftar-Pustaka.pdf 597.08
8. 2018_TA_MJ_022142006_Lampiran.pdf 1936.37

P Penelitian ini bertujuan untuk menguji dan menganalisis Konsekuensi dariInnovation In Retail Experiences Pada Specialty Store. Sampel yang digunakandalam penelitian ini berjumlah 232 responden dan dikumpulkan dengan metodepurposive sampling. Pengujian dilakukan dengan metode SEM (Structural EquationModel). Hasil dari penelitian ini adalah (1) marketing innovation berpengaruh positifterhadap storeimage, (2) technological innovation berpengaruh positif terhadap store image, (3) store image berpengaruh positif terhadap satisfaction, (4) satisfaction berpengaruh positif terhadap Word of Mouth.

T The objective of this study is to examine and analyze the The Consequences ofInnovation In Retail Experiences in Specialty Store. The samples being used in thisstudy is 232 respondents. The data collection method being used by this study ispurposive sampling. The testing is conducted by SEM (Structural Equation Model)method. The findings of this study are: (1) marketing innovation has positive effecttoward store image, (2) technological innovation has positive effect toward storeimage, (3) store image has positive effect satisfaction, (4) satisfaction has positiveeffect toward Word of Mouth.

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