DETAIL KOLEKSI

Konsekuensi Dari Customer Service Experience Dalam Berbelanja Menggunakan Mobile Shopping Application


Oleh : Diana Nur Indah Aulia Sari

Info Katalog

Nomor Panggil : 2018_TA_MJ_022142005

Penerbit : FEB - Usakti

Kota Terbit : Jakarta

Tahun Terbit : 2018

Pembimbing 1 : Sri Vandayuli Riorini

Subyek : Service experience;Marketing management

Kata Kunci : service experience, self efficacy, satisfaction, continuance intention


File Repositori
No. Nama File Ukuran (KB) Status
1. 2018_TA_MJ_022142005_Halaman-Judul.pdf 1083.35
2. 2018_TA_MJ_022142005_Bab-1.pdf 702.92
3. 2018_TA_MJ_022142005_Bab-2.pdf 690.86
4. 2018_TA_MJ_022142005_Bab-3.pdf 1322.37
5. 2018_TA_MJ_022142005_Bab-4.pdf 1002.13
6. 2018_TA_MJ_022142005_Bab-5.pdf 627.38
7. 2018_TA_MJ_022142005_Daftar-Pustaka.pdf 791.25
8. 2018_TA_MJ_022142005_Lampiran.pdf 2043.85

P Penelitian ini bertujuan untuk menguji dan menganalisis Konsekuensi Dari Customer Service Experience Dalam Berbelanja Menggunakan Mobile Shopping Applications. Sampel yang digunakan dalam penelitian ini berjumlah 200 responden dan dikumpulkan dengan metode purposive sampling. Pengujian dilakukan dengan metode SEM (Structural Equation Model). Hasil dari penelitian ini adalah (1) Service Experienceberpengaruh positif terhadap Self Efficacy, (2) Service Experience berpengaruh positif terhadap Satisfaction (3) Self Efficacytidak berpengaruh positif terhadap Continuance Intention, (4) Satisfactionberpengaruh positif terhadap Continuance Intention.

T The objective of this study is to examine and analyze the consequences of customer service experience In Using the Mobile Shopping Applications. The samples being used in this study is 200 respondents. The data collection method being used by this study is purposive sampling. The testing is conducted by SEM (Structural Equation Model) method. The findings of this study are: (1) Service Experience has positive impact on Self Efficacy, (2) Service Experience has positive impact on Satisfaction, (3) Self Efficacyhas not positive impact on Continuance Intention, (4) Satisfaction has positive impact on Continuance Intention.

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