DETAIL KOLEKSI

Pengaruh E-wom Dan Value Co-creation


Oleh : Ratih Wulan Kusumawardhani

Info Katalog

Nomor Panggil : 2019_TA_MJ_022131211

Penerbit : FEB - Usakti

Kota Terbit : Jakarta

Tahun Terbit : 2019

Pembimbing 1 : Adiati Hardjanti

Subyek : Electronic - Social media;Marketing management

Kata Kunci : Smartphone, social media, purchase intention, ewom, value co-creation, other management related top


File Repositori
No. Nama File Ukuran (KB) Status
1. 2018_TA_MJ_0221312211_Halaman-Judul.pdf 946.2
2. 2018_TA_MJ_0221312211_Bab-1.pdf 541.19
3. 2018_TA_MJ_0221312211_Bab-2.pdf 807.28
4. 2018_TA_MJ_0221312211_Bab-3.pdf 1206.02
5. 2018_TA_MJ_0221312211_Bab-4.pdf 671.64
6. 2018_TA_MJ_0221312211_Bab-5.pdf 491.96
7. 2018_TA_MJ_0221312211_Daftar-Pustaka.pdf 557.39
8. 2018_TA_MJ_0221312211_Lampiran.pdf 1067.5

T Tujuan dari Penelitian ini adalah untuk menganalisa pengaruh dari e-WOM In Facebook Fan Pages dan Value Co-Creation terhadap Purchase Intention. Data diperoleh dengan cara menyebarkan kuesioner online kepada 120 responden di Jakarta, .Data yang digunakan adalah cross-sectional dan menggunakan purposive sampling sebagai pengambilan metode sampel.Data menggunakan Program AMOS. Alat analisis yang digunakan adalah Structural Equation Modeling (SEM). Hasil pengujian hipotesa menunjukkan bahwa e-WOM In Facebook Fan Pages berpengaruh positif secara signifikan terhadap Purchase Intention. e-WOM In Facebook Fan Pages berpengaruh positif secara signifiikan terhadap Value Co-Creation. Value Co-Creation berpengaruh positif secara signifikan terhadap Purchase Intention Penelitian selanjutnya menggunakan variabel geographical diversity in India and across the world (Sambashiva Rao Kunja dan Acharyulu (2018)

T The purpose of this study is to analyze the impact of e-WOM In Facebook Fan Pages , Value Co- Creation and Value Co-Creation. The data was gathered using online questionnaires and was collected from 120 respondent across Jakarta.The data was using cross-sectional and the sampling method was using purposive sampling. The reseach were using Structural Equation Modeling (SEM) as analyisis method.The finding in this research were: e-WOM In Facebook Fan Pages were significantly have positive effect Purchase Intention, e-WOM In Facebook Fan Pages were signifitcantly have postive effect Value Co-Creation, and Value Co-Creation were signifitcantly have positive effect Purchase IntentionThe further research uses variables geographical diversity in India and across the world (Sambashiva Rao Kunja dan Acharyulu (2018)

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