DETAIL KOLEKSI

Anteseden Online Purchase Intention


Oleh : Tunggul Jenar Wijaya

Info Katalog

Nomor Panggil : 2019_TA_MJ_022151233

Penerbit : FEB - Usakti

Kota Terbit : Jakarta

Tahun Terbit : 2019

Pembimbing 1 : Ayu Ekasari

Subyek : Perceived risk;Marketing management;Financial management

Kata Kunci : perceived risk, financial risk, product risk, security risk, time risk, social risk, dan psychologic


File Repositori
No. Nama File Ukuran (KB) Status
1. 2019_TA_MJ_022151233_Halaman-Judul.pdf 1000.36
2. 2019_TA_MJ_022151233_Bab-1.pdf 669.99
3. 2019_TA_MJ_022151233_Bab-2.pdf 668.42
4. 2019_TA_MJ_022151233_Bab-3.pdf 1166.11
5. 2019_TA_MJ_022151233_Bab-4.pdf 952.9
6. 2019_TA_MJ_022151233_Bab-5.pdf 543.76
7. 2019_TA_MJ_022151233_Daftar-Pustaka.pdf 789.89
8. 2019_TA_MJ_022151233_Lampiran.pdf 3137.28

P Penelitian ini menguji pengaruh risiko yang dirasakan konsumen (Perceived Risk) terhadap niat pembelian online (Online Purchase Intention). Pada penelitian ini Perceived Risk terbagi menjadi 6 jenis komponen variable yaitu financial risk, product risk, security risk, time risk, social risk, dan psychological risk. Sampel yang digunakan adalah individual yang pernah minimal sekali dalam enam bulan terakhir belanja secara online, dan pengumpulan datanya dilakukan dengan cara menyebarkan kusioner sebanyak 200 responden. Metode yang digunakan adalah non-probability sampling dengan menggunakan alat structural equation model yang dijalankan oleh program AMOS 6.0. Hasil penelitian ini menunjukkan bahwa financial risk, product risk, security risk, time risk dan psychological risk berpengaruh negatif terhadap online purchase intention. Sedangkan untuk variable social risk tidak memiliki pengaruh terhadap online purchase intention.

T This study examines the influence of the Consumer’s Perceived Risk on Consumer’s Online Purchase Intention. In this study, perceived risk is divided into six variable components i,e. financial risk, product risk, security risk, time risk, social risk, and psychological risk. The samples that used in this research is individual, who has bought something online (clothes) one time in the last six month. Furthemore the data of this research is collected by giving questionnaire to 200 respondents. A method used is a non-probability sampling by using the tools of structural equation model that is run by the AMOS 6.0 program. The result of this study shows that financial risk, risk product, risk security, time risk and psychological risk have a negative effect on online purchase intention. As for the variable social risk has no influence on the online purchase intention.

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