DETAIL KOLEKSI

Konsekuensi Perceived Ease Of Use Dan Branch Service Quality Evaluation


Oleh : Muhamad Rebaldo Alawi

Info Katalog

File Jurnal : 00000000000000096278.pdf

Nomor Panggil : 2019_TA_MJ_022150029

Penerbit : FEB - Usakti

Kota Terbit : Jakarta

Tahun Terbit : 2019

Pembimbing 1 : Willy Arafah

Subyek : Perceived ease of use;Marketing management

Kata Kunci : perceived ease of use, branch service quality evaluation, satisfaction, loyalty.


File Repositori
No. Nama File Ukuran (KB) Status
1. 2019_TA_MJ_022150029_Halaman-Judul.pdf 880.16
2. 2019_TA_MJ_022150029_Bab-1.pdf 565.13
3. 2019_TA_MJ_022150029_Bab-2.pdf 619.5
4. 2019_TA_MJ_022150029_Bab-3.pdf 577.15
5. 2019_TA_MJ_022150029_Bab-4.pdf 581.13
6. 2019_TA_MJ_022150029_Bab-5.pdf 562.18
7. 2019_TA_MJ_022150029_Daftar-Pustaka.pdf 472.14
8. 2019_TA_MJ_022150029_Lampiran.pdf 799.66

P Penelitian ini bertujuan untuk menganalisa pengaruh perceived ease of use, branch service quality evaluation, dan Satisfaction, terhadap loyalty. Jenis data penelitian ini adalah data primer yang didapatkan dari kuesioner. Metode teknik pengumpulan data dikumpulkan dari 120 responden pengguna 4 bank terbaik yaitu BCA, MANDIRI, BRI dan BNI. Teknik pengambilan sampel yang digunakan adalah purposive sampling. Variabel dependen di dalam penelitian ini adalah loyalty, variabel independen adalah perceived ease of use, branch service quality evaluation, dan variabel intervening adalah Satisfaction. Hasil penelitian ini menjukkan bahwa, 1) perceived ease of use tidak berpengaruh terhadap satisfaction. , 2) branch service quality evaluation,berpengaruh positif terhadap satisfaction. , 3) Satisfcation berpengaruh positif terhadap loyalty.

T The purpose of this research was to analyzed the influence of perceived ease of use, branch service quality evaluation, and Satisfaction, to loyalty. Data of this research is primary data that was achieved by questionnaire. Engineering method of collecting data is collected from 120 respondents using the best 4 banks, namely BCA, MANDIRI, BRI dan BNI. The technique was used to take the sample is purposive sampling. Dependen variable in this research is loyalty, the independen variable is perceived ease of use, branch service quality evaluation, and intervening variable is Satisfaction. results of the research showed that 1) perceived ease of use had no influence to satisfaction. , 2) branch service quality evaluation control had possitive influence to satisfaction. , 3) Satisfaction had possitive influence to loyalty.

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