DETAIL KOLEKSI

Anteseden Positive Word Of Mouth Intention


Oleh : Ahmad Salman Alfarisi

Info Katalog

File Jurnal : 00000000000000096281.pdf

Nomor Panggil : 2019_TA_MJ_022151061

Penerbit : FEB - Usakti

Kota Terbit : Jakarta

Tahun Terbit : 2019

Pembimbing 1 : Fatik Rahayu

Subyek : Management - Research;Marketing management

Kata Kunci : competence trust, continuous commitment, perceived usefulness, positive word of mouth intention.


File Repositori
No. Nama File Ukuran (KB) Status
1. 2019_TA_MJ_022151061_Halaman-Judul.pdf 974.85
2. 2019_TA_MJ_022151061_Bab-1.pdf 767.27
3. 2019_TA_MJ_022151061_Bab-2.pdf 976.88
4. 2019_TA_MJ_022151061_Bab-3.pdf 1005.77
5. 2019_TA_MJ_022151061_Bab-4.pdf 1022.05
6. 2019_TA_MJ_022151061_Bab-5.pdf 593
7. 2019_TA_MJ_022151061_Daftar-Pustaka.pdf 692.93
8. 2019_TA_MJ_022151061_Lampiran.pdf 1622.98

P Penelitian ini bertujuan untuk menganalisis Anteseden Positive Word Of Mouth Intention. Metode pengumpulan data menggunakan kuesioner dengan teknik purposive sampling kepada 190 responden yang menggunakan mobile banking. Alat analisis yang digunakan untuk menguji validitas adalah confirmatory factor analysis, uji reliabilitas adalah cronbach’s alpha dan uji hipotesis adalah structural equation model (SEM).Hasil yang didapat dari penelitian ini adalah Perceived Usefulness berpengaruh positif terhadap Positive Word Of Mouth Intention, Competence Trust berpengaruh positif terhadap Positive Word Of Mouth Intention, Continuous Commitment tidak berpengaruh terhadap Positive Word Of Mouth Intention, Competence Trust berpengaruh positif terhadap Continuous Commitment, Perceived Usefulness berpengaruh positif terhadap Continuous Commitment.Peneliti selanjutnya disarankan agar menambah jumlah responden agar hasil penelitian dapat diperluas lagi dan juga menambah variabel seperti Buying Tendency yang memoderasi variabel Continuous Commitment terhadap Positive Word Of Mouth Intention, Purnasari (2014).

T This study aims to analyze the Antecedents of Positive Word of Mouth Intention. The method of data collection uses a questionnaire with purposive sampling technique to 190 respondents who use mobile banking. The analytical tool used to test the validity is confirmatory factor analysis, reliability testing is cronbach's alpha and the hypothesis test is structural equation model (SEM).The results obtained from this study are Perceived Usefulness has a positive effect on Positive Word of Mouth Intention, Competence Trust has a positive effect on Positive Word of Mouth Intention, Continuous Commitment does not affect Positive Word of Mouth Intention, Competence Trust has a positive effect on Continuous Commitment, Perceived Usefulness positive effect on Continuous Commitment.Further researchers are advised to increase the number of respondents so that the results of the study can be expanded further and also add variables such as Buying Tendency which moderate the Continuous Commitment variable to Positive Word Of Mouth Intention, Purnasari (2014).

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