DETAIL KOLEKSI

Pengaruh Materialism Dan Religiosity Terhadap Fashion Clothing Purchase Involvement Dimediasi Fashion Clothing Involvement


Oleh : Claudia Oktaviani Putri

Info Katalog

File Jurnal : 00000000000000096507.pdf

Nomor Panggil : 2019_TA_MJ_022151063

Penerbit : FEB - Usakti

Kota Terbit : Jakarta

Tahun Terbit : 2019

Pembimbing 1 : Arwini Sumardi

Subyek : Fashion clothing purchase involvement;Marketing management - Fashion clothing

Kata Kunci : materialism, religiosity, fashion clothing involvement.


File Repositori
No. Nama File Ukuran (KB) Status
1. 2019_TA_MJ_022151063_Halaman-Judul.pdf 1656.5
2. 2019_TA_MJ_022151063_Bab-1.pdf 640.6
3. 2019_TA_MJ_022151063_Bab-2.pdf 876.95
4. 2019_TA_MJ_022151063_Bab-3.pdf 1094.87
5. 2019_TA_MJ_022151063_Bab-4.pdf 889.48
6. 2019_TA_MJ_022151063_Bab-5.pdf 509.32
7. 2019_TA_MJ_022151063_Daftar-Pustaka.pdf 634.53
8. 2019_TA_MJ_022151063_Lampiran.pdf 2935.39

P Penelitian ini bertujuan untuk menguji dan menganalisis pengaruh materialism dan religiosity terhadap fashion clothing purchase involvement yang dimediasi oleh fashion clothing involvement. Data diperoleh dari hasil kuisoner yang disebarkan kepada 200 responden di Universitas Trisakti. Metode yang digunakan adalah random sampling dengan 200 responden. Analisis data dilakukan dengan menggunakan analisis Structural Equation Model (SEM) Hasil penelitian ini menunjukan bahwa : Terdapat pengaruh materialism terhadap fashion clothing involvement. Terdapat pengaruh religiosity terhadap fashion clothing involvement. Terdapat pengaruh religiosity terhadap fashion clothing purchase involvement. Terdapat pengaruh fashion clothing involvement terhadap fashion clothing purchase involvement. Terdapat pengaruh materialism terhadap fashion clothing purchase involvement yang dimediasi oleh fashion clothing involvement, dan Terdapat pengaruh religiosity terhadap fashion clothing purchase involvement yang dimediasi oleh fashion clothing involvement

T This study aims to examine and analyze the effect of materialism and religiosity on fashion clothing purchase involvement mediated by fashion clothing involvement of college student on Program Study Management Faculty of Economics and Business Trisakti University. Data obtained from the results of questionnaires distributed to 200 college student Trisakti University. The method used is random sampling with 200 respondent. Data analysis was conducted using Structural Equation Model (SEM) The results of this study show that: There is effect materialism to fashion clothing involvement.There is effect of religiosity on fashion clothing involvement. There is effect religiosity on fashion clothing purchase involvement. There is effect fashion clothing involvement on fashion clothing purchase involvement. There is effect materialism on fashion clothing purchase involvement mediated by fashion clothing involvement, and There is effect religiosity on fashion clothing purchase involvement mediated by fashion clothing involvement.

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