DETAIL KOLEKSI

Antecedents Dari Brand Preference


Oleh : Racmad Indra Baskara

Info Katalog

File Jurnal : 00000000000000096529.pdf

Nomor Panggil : 2019_TA_MJ_022130015

Penerbit : FEB - Usakti

Kota Terbit : Jakarta

Tahun Terbit : 2019

Pembimbing 1 : Arwini Sumardi

Subyek : Credibility of television news channels;Marketing management - Brand equity

Kata Kunci : credibility of television news channels, ideology and television news channels, localization, entert


File Repositori
No. Nama File Ukuran (KB) Status
1. 2019_TA_MJ_022130015_Halaman-Judul.pdf 859.79
2. 2019_TA_MJ_022130015_Bab-1.pdf 646.53
3. 2019_TA_MJ_022130015_Bab-2.pdf 878.25
4. 2019_TA_MJ_022130015_Bab-3.pdf 939.98
5. 2019_TA_MJ_022130015_Bab-4.pdf 828.21
6. 2019_TA_MJ_022130015_Bab-5.pdf 552.26
7. 2019_TA_MJ_022130015_Daftar-Pustaka.pdf 567.51
8. 2019_TA_MJ_022130015_Lampiran.pdf 1876.67

P Penelitian ini bertujuan untuk menguji pengaruh Antecedent dari brandpreference. Sampel yang digunakan adalah sebanyak 247 responden yang pernahmenonton saluran berita di televisi. Analisis data dilakukan dengan menggunakananalisis Structural Equation Model (SEM). Hasil dari penelitian ini merupakan (1)Credibility memiliki pengaruh positif terhadap Brand Equity (2) Ideology memilikipengaruh positif terhadap Brand Equity (3) Localization memiliki pengaruh positifterhadap Brand Equity (4) Packaging tidak memiliki pengaruh terhadap Brand Equity (5) Entertainment memiliki tidak memiliki pengaruh terhadap Brand Equity (6) Brand Equity memiliki pengaruh positif terhadap Brand Preference.

T This study examines the influence of Antecedent from Brand Preference. Thesample being used in this study is 247 respondents who have watch television news channels. Data analysis was done by using Structural Equation Model (SEM) analysis method. The finding of this study are: (1) Credibility has positive impact on Brand Equity (2) Ideology has positive impact on Brand Equity (3) Localization has positive impact on Brand Equity (4) Packaging has not impact on Brand Equity (5)Entertainment has not impact on Brand Equity (6) Brand Equity has positive impacton Brand Preference.

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